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Client: ALDI Danmark

Year: 2019

Employee and supplier events

Together with ALDI Danmark, we created major events for ALDI’s employees and main suppliers. During the last 12 months, ALDI has been under major transformations and has changed the direction.

ALDI’s main goal was to provide their employees and suppliers with great insight knowledge about the entirely new concept and to prepare them for the launch of the new marketing campaign 3rd. of May. During the conferences, it was important for ALDI to focus on the core of the brand value including sustainability, freshness, convenience and forward-thinking – all in line with the new visual expression of ALDI. With 8 different events at 4 different locations, we teamed up with ALDI to fulfill their needs when nearly 3,000 guests had to be informed of the new multisensory concept, entertained and provided with lunch or dinner.

The task was divided into two types of events, including six employee conferences located in Ringsted, Odense, and Aars and the supplier event located at The Plant. During the employee conferences, 2400 employees visited when ALDI’s executives presented their plans for the future ALDI. We were there to maintain the overview when 7200 sliders made of meat from ALDI and 2400 croissants as a part of ALDI’s new bake-off had to be distributed to the three locations. Furthermore, we helped out with tailored branding aimed at employees with relevant communication and developed a new website for registration to engage in further dialogue with employees before and after the event.

At the supplier event, we built and created an ALDI showcase concept store. The idea behind was to include the exact same elements as the new ALDI stores contain, and thereby give the 500 suppliers a visual experience that spoke to all senses. We made sure that all elements were in coherence with ALDI’s new branding when the conference was held. Lastly, we developed a new website with the purpose of engaging in further dialogue with suppliers before and after the event.

Punktform

Client: ALDI Danmark

Year: 2019

Employee and supplier events

Together with ALDI Danmark, we created major events for ALDI’s employees and main suppliers. During the last 12 months, ALDI has been under major transformations and has changed the direction.

ALDI’s main goal was to provide their employees and suppliers with great insight knowledge about the entirely new concept and to prepare them for the launch of the new marketing campaign 3rd. of May. During the conferences, it was important for ALDI to focus on the core of the brand value including sustainability, freshness, convenience and forward-thinking – all in line with the new visual expression of ALDI. With 8 different events at 4 different locations, we teamed up with ALDI to fulfill their needs when nearly 3,000 guests had to be informed of the new multisensory concept, entertained and provided with lunch or dinner.

The task was divided into two types of events:

1. 6 employee conferences located in 3 locations (Ringsted, Odense, and Aars)

  1. 2400 guests invited.
  2. 3 slider pr. person – a total of 7200 sliders in 9 variants all of them with Danish meat from ALDI.
  3. As a part of ALDI’s new bake-off, 2400 croissants were made in the shops and distributed to the locations.
  4. Branding aimed at employees with relevant communication was tailored to the 3 locations.
  5. Development of a new website for registration to engage in further dialogue with employees before and after the event.

2. Supplier event

  1. 500 main suppliers invited
  2. We built and created an ALDI showcase concept store. The idea behind was to include the exact same elements as the new stores contain, and thereby give the suppliers a visual experience that spoke to all senses.
  3. Set up of all elements and completed the conference
  4. Development of a new website for registration to engage in further dialogue with suppliers before and after the event.