Generated by All in One SEO Pro v5.0.1.1, this is an llms-full.txt file, used by LLMs to index the site. # Create KBH Events & Marketing agency ## Indlæg ### [European Influencer Network](https://www.create-kbh.dk/europaeisk-influencer-netvaerk/) **Published:** marts 3, 2020 **Author:** Morten Engmark **Content:** # European Influencer Network Over the past 4 years, Create has established a professional network of influencers across Europe, and we believe in meaningful relationships between influencers, brands and consumers. In collaboration with our many influencers, we can create campaigns that match brand and product with the right target audience. We have experience navigating, monitoring and managing the complex universe of micro and macro influencers and carefully selecting the influencer that fits your specific campaign. We place great emphasis on our network being reliable with engaged followers, and that our influencers deliver information and products that are specifically tailored to the campaign audience. Our influencer network is interested in fashion, travel, lifestyle, shopping and blogging. We work with a network of people aged 18–50 who have between 4,000 and 200,000 followers. We are in contact with more than 250 influencers in 34 different countries. Want to read more about what Create does? Read for example about when we created 10 conferences for the MENY chain in just 8 weeks in close collaboration with the communications agency Friday. [Read here](https://www.create-kbh.dk/cases/) ![author avatar](https://secure.gravatar.com/avatar/f659453f40413665d192311e343bb32dde5c106c944a1eeaad6f7bbf6dcf3f9f?s=300&d=mm&r=g) Morten Engmark [See Full Bio](https://www.create-kbh.dk/author/morten/) [ ](https://www.create-kbh.dk/author/morten/) **Kategorier:** Social --- ### [ALDI – 6 Conferences and a Mini Store with 7 Weeks of Planning](https://www.create-kbh.dk/aldi/) **Published:** marts 3, 2020 **Author:** Morten Engmark **Content:** ## Sammenhængende tekst Client: ALDI Danmark Year: 2019 ## **Employee and supplier events** Together with ALDI Danmark, we created major events for ALDI’s employees and main suppliers. During the last 12 months, ALDI has been under major transformations and has changed the direction. ALDI’s main goal was to provide their employees and suppliers with great insight knowledge about the entirely new concept and to prepare them for the launch of the new marketing campaign 3rd. of May. During the conferences, it was important for ALDI to focus on the core of the brand value including sustainability, freshness, convenience and forward-thinking – all in line with the new visual expression of ALDI. With 8 different events at 4 different locations, we teamed up with ALDI to fulfill their needs when nearly 3,000 guests had to be informed of the new multisensory concept, entertained and provided with lunch or dinner. The task was divided into two types of events, including six employee conferences located in Ringsted, Odense, and Aars and the supplier event located at The Plant. During the employee conferences, 2400 employees visited when ALDI’s executives presented their plans for the future ALDI. We were there to maintain the overview when 7200 sliders made of meat from ALDI and 2400 croissants as a part of ALDI’s new bake-off had to be distributed to the three locations. Furthermore, we helped out with tailored branding aimed at employees with relevant communication and developed a new website for registration to engage in further dialogue with employees before and after the event. At the supplier event, we built and created an ALDI showcase concept store. The idea behind was to include the exact same elements as the new ALDI stores contain, and thereby give the 500 suppliers a visual experience that spoke to all senses. We made sure that all elements were in coherence with ALDI’s new branding when the conference was held. Lastly, we developed a new website with the purpose of engaging in further dialogue with suppliers before and after the event. ## Punktform Client: ALDI Danmark Year: 2019 ## Employee and supplier events Together with ALDI Danmark, we created major events for ALDI’s employees and main suppliers. During the last 12 months, ALDI has been under major transformations and has changed the direction. ALDI’s main goal was to provide their employees and suppliers with great insight knowledge about the entirely new concept and to prepare them for the launch of the new marketing campaign 3rd. of May. During the conferences, it was important for ALDI to focus on the core of the brand value including sustainability, freshness, convenience and forward-thinking – all in line with the new visual expression of ALDI. With 8 different events at 4 different locations, we teamed up with ALDI to fulfill their needs when nearly 3,000 guests had to be informed of the new multisensory concept, entertained and provided with lunch or dinner. The task was divided into two types of events: ## 1. 6 employee conferences located in 3 locations (Ringsted, Odense, and Aars) 1. 2400 guests invited. 2. 3 slider pr. person – a total of 7200 sliders in 9 variants all of them with Danish meat from ALDI. 3. As a part of ALDI’s new bake-off, 2400 croissants were made in the shops and distributed to the locations. 4. Branding aimed at employees with relevant communication was tailored to the 3 locations. 5. Development of a new website for registration to engage in further dialogue with employees before and after the event. ## 2. Supplier event 1. 500 main suppliers invited 2. We built and created an ALDI showcase concept store. The idea behind was to include the exact same elements as the new stores contain, and thereby give the suppliers a visual experience that spoke to all senses. 3. Set up of all elements and completed the conference 4. Development of a new website for registration to engage in further dialogue with suppliers before and after the event If you want to see the event movie [CLICK HERE](https://vimeo.com/manage/videos/387464974) If you liked this one, then take a look at this case. [We build an entire influencer network in 34 countries for a client in just 2 years](https://www.create-kbh.dk/europaeisk-influencer-netvaerk/) ![author avatar](https://secure.gravatar.com/avatar/f659453f40413665d192311e343bb32dde5c106c944a1eeaad6f7bbf6dcf3f9f?s=300&d=mm&r=g) Morten Engmark [See Full Bio](https://www.create-kbh.dk/author/morten/) [ ](https://www.create-kbh.dk/author/morten/) **Kategorier:** Corporate - Events, Event, Konferencer - Conference, Messer - Exhibition, Strategy --- ### [Domain Strategy – Why It Matters](https://www.create-kbh.dk/domaenestrategi/) **Published:** oktober 25, 2023 **Author:** Morten Engmark **Content:** # Oops, this probably was not where you were supposed to end up – but why are you here? Read more about why it is important to have a domain strategy and secure your online brand. Sometimes you come across domains that seem completely absurd that the rightful owners have not thought of and purchased themselves. This page is a destination for a couple of them, and more will surely follow. If you feel you are the rightful owner, contact me and I will of course transfer it free of charge. But what is a domain and why is it so important to keep track of them? In today’s digital world, a strong online brand is crucial for the success of businesses and individuals alike. An important part of this strategy is choosing the right domain name. Your domain name is your virtual business card – it should be easy to remember, easy to spell, and above all, protected from competitors who might try to exploit your success. In this blog post, we will explore the importance of a well-considered domain strategy and how you can protect your domain name against potential threats. ## Part 1: Choosing the Right Domain Name Your domain name is the core of your online identity. It is what people think of when they want to visit your website, and it is often the first impression they get of your brand. Here are some key points to consider when choosing the right domain name: **1.1. Short and Memorable** Your domain name should be short and precise. Long and complex domain names are harder to remember and spell correctly. Avoid complicated abbreviations and special characters, as they can confuse visitors. **1.2. Related to Your Brand** Your domain name should reflect your brand and its purpose. It should contain keywords or concepts relevant to your business or the content you offer. This helps with search engine optimization (SEO) and makes it easier for visitors to understand what your website is about. **1.3. Avoid Spelling Mistakes** Make sure your domain name does not contain words that are often misspelled. This can confuse visitors and make it harder to find your website. Consider buying misspelling domains and redirecting them to your main domain to avoid traffic loss. ## Part 2: Protection Against Domain Threats Once you have chosen the right domain name, it is important to protect it against threats that could undermine your online brand. Here are some of the most common domain threats and how to address them: **2.1. Cybersquatting** Cybersquatting is the practice of registering domain names that resemble well-known brands with the purpose of exploiting them. This can damage your reputation and lead to loss of traffic and customers. To protect yourself against cybersquatting, consider the following steps: Register variants of your domain name: In addition to your primary domain, register various variants, including misspelling domains, to prevent others from exploiting them. Use legal means: If someone tries to exploit your brand, you can take legal steps to protect your domain name. Monitor your brand online: Keep an eye on whether domain names resembling your brand are being registered, and react quickly if you discover threats. Artist protection: If you are an artist creating art with expressions that could become common property, also buy those expressions. Guess who should own the following domains: www.sutdenopfraslap.dk www.haraldskrald.dk **2.2. Typosquatting** Typosquatting involves registering domain names that resemble your own but with spelling errors or small variations. This can confuse visitors and lead them to unwanted websites. Here is how to protect yourself against typosquatting: Register misspelling domains: Register the most common misspellings of your domain name to avoid confusion. Use a domain monitoring service: Services like DomainTools and Namecheap can help you identify potential threats. Redirect misspelling domains to your main domain: This ensures that visitors who make typos still reach your website. **2.3. Domain Hijacking** Domain hijacking is when a person attempts to steal your domain name by gaining control over it. This can have catastrophic consequences for your online brand. To protect yourself against domain hijacking, you should: Enable two-factor authentication: Always use two-factor authentication to protect your domain registration account. Use a reliable registrar: Choose a reputable registrar with strong security. Regularly update your contact information: Keep your contact details up to date so you can be notified of any changes to your registration. ## Part 3: Optimizing Your Domain Strategy In addition to protection against threats, there are also ways to optimize your domain strategy to maximize your online brand’s potential. Here are some extra tips: **3.1. Domain Extensions** Consider using multiple domain extensions (e.g., .com, .net, .org) to protect your brand and reach different audiences. You can also use industry-specific extensions (e.g., .tech, .store) to signal your niche. **3.2. Geographic Relevance** If your business operates in multiple geographic markets, consider registering domains specific to those areas. This can improve your local presence and search optimization. **3.3. Diverse Domains** Register variants of your domain name with and without hyphens, abbreviations, and different spellings. This ensures you reach as many visitors as possible. **3.4. Use of Keywords** Integrate relevant keywords into your domain name to improve your SEO and increase your visibility in search engines. **3.5. Updating the Domain Name** If your brand evolves or changes over time, consider updating your domain name to reflect these changes. This can help keep your brand current. If you have made it this far, read this last part: Your domain name is a crucial component of your online presence. A well-considered domain strategy that includes choosing the right name, protection against threats, and optimization of your brand can contribute significantly to your online success. Whether you are a business or an individual, it is important to think of your domain strategy as a long-term investment in your online brand. Always remember to work with a reliable domain registrar and consider seeking professional legal advice if you face serious threats to your domain name. By following the steps and guidelines described in this post, you can strengthen your online brand and protect it against potential threats. Use this knowledge to build and strengthen your online presence, and let your domain name be the foundation that carries your brand into the future. If you need advice on domain strategy, contact Pernille Casparsen at Ana DOMA, or for marketing activation, contact me@cr8.dk or call 21758111. Want to read more about what we do? Click here about [11 things to remember when planning a Christmas party](https://www.create-kbh.dk/firmajulefrokost-2026_11-ting-du-skal-huske-i-planlaegningen-af-aarets-julefrokost/) ![author avatar](https://secure.gravatar.com/avatar/f659453f40413665d192311e343bb32dde5c106c944a1eeaad6f7bbf6dcf3f9f?s=300&d=mm&r=g) Morten Engmark [See Full Bio](https://www.create-kbh.dk/author/morten/) [ ](https://www.create-kbh.dk/author/morten/) **Kategorier:** Marketing, Social, Strategy --- ### [Brainstorming as a Creative Tool](https://www.create-kbh.dk/brainstorming/) **Published:** oktober 27, 2023 **Author:** Morten Engmark **Content:** # Brainstorming in Creative Processes Can Be a Fantastic Tool with the Right Guidance Creativity is the heart of innovation. Whether you work in art, design, technology or business development, the ability to generate new ideas is crucial for creating something new and unique. One of the most common methods for unleashing this creativity is brainstorming. In this blog post, we will explore the depth of brainstorming in creative processes, understand its principles, methods and how it can be used effectively to achieve the best results. ## What is Brainstorming? Brainstorming is a structured approach to idea generation that emerged in the 1950s as a method to help groups generate creative solutions to complex problems. It was first introduced by Alex Faickney Osborn, an advertising executive and author of the book “Applied Imagination: Principles and Procedures of Creative Thinking.” His ideas about brainstorming were groundbreaking and continue to be the foundation for modern creative thinking. Fundamental to brainstorming is the idea that groups of people can produce more and better ideas together than one person alone. This is because different people bring different perspectives and experiences to the table. When these different viewpoints are combined in a free and open discussion, it can result in powerful and innovative solutions. The brainstorming process is typically unstructured and informal. Participants are encouraged to think freely and spontaneously, without judging or editing their own or others ideas. This creates an environment where creativity can flourish without fear of rejection. ## Principles for Effective Brainstorming To get the most out of brainstorming sessions, it is important to understand and follow some basic principles: **Defer Criticism:** During a brainstorming session, participants must defer any form of criticism or evaluation of ideas. Creativity thrives best in a criticism-free environment. This means all ideas, no matter how absurd they may seem, should be accepted and discussed. **Think Freely:** Ask participants to think freely and imaginatively. There are no stupid ideas in brainstorming, and sometimes the most bizarre ideas lead to the most innovative solutions. **Generate Many Ideas:** The more ideas, the better. The goal is to generate as many ideas as possible, so it is important to encourage quantity at the start. Quality can be assessed later. **Combine and Expand:** Some of the most powerful ideas arise from combining or expanding existing ideas. Ask participants to build on each other’s suggestions. **Stay Focused:** Although brainstorming is open and unstructured, it is important to have a clear focus area to avoid going off track. Clearly define the problem or challenge you are trying to solve. ## Brainstorming Methods There are several different brainstorming methods, and the choice of method depends on the context and goal of your creative process. Here are some of the most common methods: **Traditional Brainstorming:** This is the classic method where participants gather in a group and begin generating ideas freely. A facilitator writes all ideas down on a whiteboard or paper. **Mind Mapping:** Mind mapping is a visual technique where ideas and concepts are represented as branches on a tree-like diagram. This helps organize and connect ideas in a visually coherent way. **Round Robin Brainstorming:** In this method, participants sit in a circle, and each person gives an idea in turn. This creates a structured and equal distribution of speaking time. **Starbursting:** Starbursting focuses on asking questions rather than generating ideas directly. Participants ask questions like “Who?”, “What?”, “Where?”, “When?” and “Why?” to explore the problem from different angles. **Creative Writing:** This method encourages participants to write freely for a set period of time, without thinking about structure or criticism. It can release deep-seated ideas and thoughts. ## Best Practices for Effective Brainstorming To get the most out of your brainstorming sessions, it is important to follow best practices: **Preparation:** Clearly define the goal of the brainstorming session, and make sure participants are aware of it. This helps maintain focus and direction. **Participant Selection:** Choose participants carefully. Try to include people with different professional backgrounds and perspectives to promote diversity of ideas. **Facilitator:** A facilitator can help guide the session, ensure rules are followed and create a positive atmosphere. The facilitator should be neutral and not critical. **Time Limit:** Set a time limit for the brainstorming session. This encourages participants to think quickly and prevents the session from dragging on. **Combination of Methods:** Use different brainstorming methods during a session to promote creativity and perspective shifts. **Prioritization:** After generating ideas, prioritization must be done to identify the most promising ideas. This can be done through voting or discussion. **Action:** A brainstorming session should not end with a list of ideas. Identify next steps and those responsible for turning ideas into action. ## Examples of Successful Brainstorming Let us look at some examples of how brainstorming has been crucial for solving problems and generating creative ideas in different areas: **Technology:** Companies like Apple and Google use brainstorming as a central part of their development process. Ideas like the iPhone and Google Maps emerged from intensive brainstorming sessions. **Medicine:** Researchers in medicine use brainstorming to find new methods for treating diseases, developing medication and improving patient care. **Art and Culture:** Artists and cultural creators use brainstorming to develop concepts for artworks, films, books and much more. **Business Development:** Companies use brainstorming to identify new market segments, improve their products and services, and tackle business challenges. ## Brainstorming in the Virtual Space In the modern world, where remote work and virtual meetings have become the norm, it is important to adapt the brainstorming process to the virtual space. Here are some tips for effective online brainstorming: **Use Online Collaboration Tools:** There are a number of online platforms and tools designed for virtual brainstorming, such as Miro, Trello and Zoom Whiteboard. These tools make it easy to share ideas and visualize them in real time. **Plan Short Sessions:** Virtual brainstorming sessions can be more exhausting than physical meetings. Therefore, plan shorter sessions with frequent breaks to maintain productivity and creativity. **Use Chat Features:** Ask participants to use the chat feature to share ideas during the meeting. This can help prevent some participants ideas from being overlooked. **Follow Up:** After the virtual brainstorming session, make sure to follow up with a written summary of the generated ideas and next steps. ## What Brainstorming Sessions Can Achieve Brainstorming is a powerful method for unleashing creativity and generating innovative solutions. Whether you work in art, technology or business, brainstorming can help you tackle complex problems and explore new possibilities. By following the principles and best practices for brainstorming, you can increase your chances of achieving remarkable results and bringing your creative ideas to life. Remember that brainstorming is an exercise in creativity, and it requires practice. The more you use this method, the better you become at generating and developing innovative ideas. So do not hesitate to organize your next brainstorming session and see where your creativity can take you. This blog post has explored the depth of brainstorming in creative processes, including principles, methods and best practices. I hope it has given you valuable insight into how you can use brainstorming to improve your creative thinking and achieve impressive results in your projects. So next time you face a challenge, do not hesitate to gather your team and start brainstorming to explore the countless possibilities that await you. We have many years of experience participating in brainstorming sessions, so contact me@cr8.dk or call 21758111 if you want to know more. If you enjoyed this blog post, you might also like the one about [domain strategy here](https://www.create-kbh.dk/domaenestrategi/) ![author avatar](https://secure.gravatar.com/avatar/f659453f40413665d192311e343bb32dde5c106c944a1eeaad6f7bbf6dcf3f9f?s=300&d=mm&r=g) Morten Engmark [See Full Bio](https://www.create-kbh.dk/author/morten/) [ ](https://www.create-kbh.dk/author/morten/) **Kategorier:** Arrangementer - Events, Corporate - Events, Design, Marketing, Strategy --- ### [Event Experiences That Work | Why the Venue Isn't Enough](https://www.create-kbh.dk/venues-leverer-rammer-vi-skaber-eventoplevelserne/) **Published:** december 22, 2025 **Author:** Morten Engmark **Content:** ![eventoplevelse-cr8](https://www.create-kbh.dk/wp-content/uploads/2025/12/f8cc9799-7413-4f7c-a41c-90e33af08390.png "eventoplevelse-cr8 | Create KBH") ## Venues provide the setting. We document, design and drive what happens in between. A successful event does not start the day the doors open. And it does not end when the last guest has left. Yet that is often how experiences are planned. At CR8, we work in a completely different space: in the invisible layer where preparation, relationships, technology and documentation create real value – long before and long after the event day itself. ### The event starts long before the guests arrive A venue provides a space. We design the journey leading up to it. **Registration & first impressions** A registration site is not administration. It is the first encounter with the brand. We work with: - custom-built registration websites - segmented communication - clear expectation-setting - visual and linguistic consistency with the brand When guests arrive, they should already feel confident, excited and included. **Transport, logistics and flow** Transport is rarely glamorous – but always crucial. We design: - guest flow - transport logistics - arrival experiences - timing that reduces stress and waiting When logistics work, it frees up mental capacity. It makes room for the experience. **Internal communication – before, during and after** The best events live beyond the event day. We deliberately work with: - internal build-up within the company - small happenings and activations leading up to the event - clear communication throughout - follow-up that extends the impact An event is not a point on the calendar. It is a journey. ### Documentation is not content – it is memory Video and photos are not decoration. They are documentation. We work systematically with: - planned visual coverage - storytelling through video and photo - materials that can be used internally and externally - documentation that can live for months and years A great event that is not documented disappears. A documented event becomes part of the company story. ### Evaluation while it happens Feedback after an event is fine. Feedback during an event is gold. We continuously gather input on: - mood - energy - engagement - experience in the room This enables us to adjust in real time – not afterwards. ### Relationships over standard contracts When we work with artists, performers and profiles, the relationship does not stop at the contract. We invest in: - trust - dialogue - understanding the client culture - shared ambitions This creates: more presence, better performance, experiences that feel genuine. Guests notice the difference. ### Technology as experience – not gimmick Innovation is not new to us. Nearly 10 years ago, we were among the first in Denmark to: - work with 360-degree photo as an experience format - fly in Coldplay technical supplier to use the wristband system that lights up and engages the audience at their concerts - develop custom-made LED modules for product launches Technology is only interesting when it supports the narrative, strengthens community, and creates something guests may not have experienced before. ### Curiosity is our most important tool Our most important competence is not technology, logistics or formats. It is curiosity. Curiosity about: - what the client did not know was possible - what guests did not expect - what can create value beyond the obvious That is where experiences begin to stand out. ### That is why we work between venue and client Venues provide the setting. We create coherence, relationships and lasting impact. We are the link between: - strategy and experience - plan and reality - brand and people That is where the value is created. Morten, me@cr8.dk, 21758111 [Read more Cases here](https://www.create-kbh.dk/cases/), [more blog posts here](https://www.create-kbh.dk/blog/) ![author avatar](https://secure.gravatar.com/avatar/f659453f40413665d192311e343bb32dde5c106c944a1eeaad6f7bbf6dcf3f9f?s=300&d=mm&r=g) Morten Engmark [See Full Bio](https://www.create-kbh.dk/author/morten/) [ ](https://www.create-kbh.dk/author/morten/) **Kategorier:** Arrangementer - Events, Corporate - Events, Design, Event, Konferencer - Conference, Marketing, Messer - Exhibition, Strategy **Tags:** Insights --- ### [Company Christmas Party 2026 – 11 Things to Remember When Planning This Year's Party](https://www.create-kbh.dk/firmajulefrokost-2026_11-ting-du-skal-huske-i-planlaegningen-af-aarets-julefrokost/) **Published:** marts 3, 2020 **Author:** Morten Engmark **Content:** # Company Christmas Party 2026 – When Planning, Project Management and Execution Create Peace of Mind – and a Better Party The company Christmas party is for many businesses the most important social event of the year. This is where colleagues meet across departments, hierarchies and daily operations. This is where relationships are strengthened, community is felt, and the company shows care for its employees. But behind a successful company Christmas party lies far more work than most guests see. For party committees and decision-makers, the Christmas party is often associated with expectations, coordination, deadlines and responsibility – and in many cases also a certain nervousness: Will everything come together? Have we remembered everything? What if something goes wrong? That is precisely why timely planning, clear project management and professional execution are essential if the company Christmas party 2026 is to be a great experience – not only for the guests, but also for those behind it. ## Why Start Planning the Company Christmas Party 2026 Early? Christmas is the most sought-after event period of the year. Venues, catering companies, artists, technical suppliers and transport are booked months – often over a year – in advance. Companies that start early have significantly better opportunities to: - choose the right date - secure the optimal venue - get access to the best suppliers - achieve better prices and terms - plan without time pressure and stress Early planning is not just about logistics. It is about quality, peace of mind and capacity – and about being able to make the right decisions instead of the fastest ones. ## The Christmas Party from the Organizer’s Perspective For the guests, the Christmas party is one evening. For the organizers, it is often a project that spans months. Party committees and internal organizers typically bear responsibility for: - coordinating date and participants - budget and approvals - dialogue with suppliers - practical decisions about food, drinks, entertainment and transport - execution on the day - subsequent evaluation This often happens on top of an already busy workday. Therefore, it is not uncommon for planning to become fragmented, for responsibility to be shared among several people – and for the overview to be challenged along the way. Here, professional external project management can be the difference between a stressful task and a secure process. ## The Budget – Foundation for a Successful Christmas Party A clear and realistic budget is the foundation of any company Christmas party. The budget is not just a financial framework, but a management tool that affects all decisions in the planning. We work with budgets that: - are divided into manageable categories - account for realistic prices in peak season - include a buffer for unforeseen expenses - match the company’s ambitions Clear communication about the budget – including any co-payment – is important to avoid internal misunderstandings. When the budget is aligned from the start, it creates peace of mind throughout the process. ## The Invitation – The First Part of the Experience A company Christmas party begins long before the guests walk through the door. The invitation is the first encounter with the event – and it sets the expectation. A well-thought-out invitation can: - increase the registration rate - create excitement and anticipation - clarify format, dress code and atmosphere - signal professionalism and quality We help companies think of the invitation as part of the experience – often using visual content, short videos or teaser elements that build atmosphere leading up to the day. ## Choice of Venue – The Setting for the Party The venue is one of the most crucial decisions in planning a company Christmas party. The right venue supports atmosphere, flow and interaction – the wrong one can significantly limit the experience. When we advise on venues, we look at: - number of guests - room proportions and acoustics - possibility of dividing into zones (dinner, bar, lounge, dance floor) - access conditions and logistics - technical capabilities A good venue feels neither too cramped nor too empty. It invites togetherness, celebration and movement – and provides space for both community and individual breaks. ## Transport and Logistics – The Detail That Determines the Overall Experience Transport to and from the Christmas party is often underestimated but has great significance for the guests’ overall experience. Questions that should be clarified early: - Should shared transport be arranged? - Is there a need for buses, shuttle or taxi arrangement? - Should overnight accommodation be considered? - How is safe transport home ensured for everyone? We handle coordination of transport so guests can focus on the party – not on how they get home. ## Room Layout – Flow, Bar and Stage Good flow in the room is crucial for the energy throughout the evening. Long queues at the bar, bottlenecks or poor view of the stage can quickly drain the atmosphere. We actively work with: - bar placement to avoid queues - clear zones in the room - optimal placement of stage and AV - natural movement patterns for guests We often recommend multiple bar areas – for example divided into beer/wine and cocktails – to ensure fast service and a better experience. ## Music, Entertainment and AV – Atmosphere Requires Precision Music and entertainment are not just elements – they are mood carriers. The right entertainment at the right time can elevate the entire evening. We help with: - selection of DJ, live band or other entertainment - matching the level to the audience and culture - coordination of technical requirements - professional AV execution Professional sound, lighting and stage ensure that transitions between dinner, speeches and party feel natural – and that guests never lose momentum. ## Activities and Shared Elements – Relationships in Focus Company Christmas parties are not just about celebration – they are also about relationships. Small activities or shared elements can help create conversation and cohesion. This could be: - quizzes - short stage acts - informal games - interactive elements Everything is planned with respect for the fact that participants are different – and that activities should bring people together, not put pressure on them. ## Food and Drinks – More Than Catering Food is a central part of the experience. The choice between buffet, served dinner, food stations or themed execution has great significance for atmosphere and flow. We help with: - choice of format - menu composition - coordination with catering - beverage concepts, bar setup and staffing Food and drinks are thought of as an integrated part of the experience – not just a necessary element. ## Flexibility and Consideration – Modern Christmas Parties Modern company Christmas parties require flexibility. Not everyone wants the same pace, volume or alcohol intake. We therefore always think in terms of: - non-alcoholic alternatives - lounge areas - opportunity for breaks - variation in the experience This creates a more inclusive and comfortable evening for everyone. ## Our Role – Your Peace of Mind Throughout the Process When we are involved, we function as your external project manager and responsible partner. **Before the event:** - structuring the entire planning process - coordination of all suppliers - timelines, budget follow-up and decision support **During the event:** - operational execution and coordination - handling unforeseen situations - responsible point person making decisions in the moment **After the event:** - wrap-up, evaluation and follow-up For party committees, this means less pressure and greater overview. For management, it means professional execution and responsible handling. ## Smooth Execution Creates Peace of Mind – and Better Experiences Our experience shows that the best company Christmas parties are those where the organizers themselves can be guests. Where no one stands with their phone in hand solving problems – because problems never arise, or are solved before they are noticed. That is precisely what professional project management provides: peace of mind, confidence in the process, and a party that just works. ## Ready for Your Company Christmas Party 2026? We are ready to help – whether you want: - full project management and execution - advice on selected areas - structure and overview in planning If you need catering, we recommend taking a look at [Byens Catering](https://byenscatering.dk) and finding a local supplier that matches your ambitions. The great company Christmas party does not happen by chance. It is planned, managed and executed professionally. See also our other [blog posts](https://www.create-kbh.dk/blog/) for more inspiration. ![author avatar](https://secure.gravatar.com/avatar/f659453f40413665d192311e343bb32dde5c106c944a1eeaad6f7bbf6dcf3f9f?s=300&d=mm&r=g) Morten Engmark [See Full Bio](https://www.create-kbh.dk/author/morten/) [ ](https://www.create-kbh.dk/author/morten/) **Kategorier:** Arrangementer - Events, Corporate - Events, Event, Social --- ## Sider ### [Home](https://www.create-kbh.dk/) **Published:** januar 11, 2015 **Author:** Morten Engmark **Content:** # Events that move people. Create KBH is a Copenhagen-based event and marketing agency with 30+ years of experience. We design and produce events, brand activations and campaigns that connect brands with their audiences — from intimate gatherings to large-scale conferences. [See our work](https://www.create-kbh.dk/cases/ "See our work") ### 30+ #### Years of Experience Three decades of creating unforgettable events and campaigns for Danish and international brands. ### Full Service #### From Concept to Execution We handle everything — strategy, creative, production and follow-up. One team, one vision, from start to finish. ### Big Brands #### Trusted by Industry Leaders From Elgiganten and ALDI to MENY and international startups — we deliver for brands that expect the best. ## Selected Cases A few highlights from our portfolio of events, activations and campaigns. [### Event Planning for Oluf Bronnum 150-Year Anniversary ![Brønnum_150-ars-jubilaeum-dato](https://www.create-kbh.dk/wp-content/uploads/2025/01/150-ars-jubilaeum-dato-uai-500x375.webp "Brønnum_150-ars-jubilaeum-dato | Create KBH")](https://www.create-kbh.dk/portfolio/event-planning-for-oluf-bronnum-150-year-anniversary/) [### Elgiganten Cup ![Gigantcup Elgiganten](https://www.create-kbh.dk/wp-content/uploads/2024/05/Alle-billeder-Elgiganten-186-scaled-uai-2277x1708.jpg "Gigantcup Elgiganten | Create KBH")](https://www.create-kbh.dk/portfolio/elgiganten-cup/) [### MENY Staff Conference ![MENY Talkshow Create-kbh.dk](https://www.create-kbh.dk/wp-content/uploads/2023/01/2022-03-09-18.38.01-scaled.jpg "MENY Talkshow Create-kbh.dk | Create KBH")](https://www.create-kbh.dk/portfolio/meny-staff-conference/) ## Ready to create something extraordinary? Let us bring your next event or campaign to life. Get in touch and tell us about your project. [Get in touch](https://www.create-kbh.dk/contact/ "Get in touch") ![author avatar](https://secure.gravatar.com/avatar/f659453f40413665d192311e343bb32dde5c106c944a1eeaad6f7bbf6dcf3f9f?s=300&d=mm&r=g) Morten Engmark [See Full Bio](https://www.create-kbh.dk/author/morten/) [ ](https://www.create-kbh.dk/author/morten/) --- ### [Services](https://www.create-kbh.dk/services/) **Published:** marts 2, 2020 **Author:** Morten Engmark **Content:** # Our Services Create KBH is a full-service event and marketing agency based in Copenhagen. With more than 30 years of experience, we help brands connect with their audiences through live events, digital experiences and strategic campaigns. We handle everything from initial concept and creative development to production, logistics and post-event evaluation — so you can focus on your business while we bring your vision to life. ### [Events](https://www.create-kbh.dk/services/events/) From conferences and corporate gatherings to product launches and gala dinners — we design and produce events that leave a lasting impression. Our team manages venue selection, catering, AV production, entertainment and every detail in between. [Læs mere →](/services/events/) ### [Marketing & Brand Activation](https://www.create-kbh.dk/services/marketing-brand-activation/) We create campaigns and activations that put your brand in front of the right people. Whether it is a pop-up experience, a sampling tour or an integrated marketing campaign, we combine creative strategy with flawless execution. [Læs mere →](/services/marketing-brand-activation/) ### [Nordic DMC & MICE Partner](https://www.create-kbh.dk/services/nordic-dmc-mice-partner/) As your Destination Management Company in Denmark and the Nordics, we help international clients plan meetings, incentive trips, conferences and exhibitions. We offer local expertise, venue sourcing and full programme management across Scandinavia. [Læs mere →](/services/nordic-dmc-mice-partner/) ### [Virtual Events](https://www.create-kbh.dk/services/virtualevents/) Engage your audience from anywhere. We produce professional virtual and hybrid events — from webinars and live-streamed conferences to interactive digital experiences — with high production quality and seamless technology. [Læs mere →](/services/virtualevents/) ### [The Verse](https://www.create-kbh.dk/services/the-verse/) Our creative hub and event space in the heart of Copenhagen. The Verse is a versatile venue for workshops, meetings, presentations and intimate events — available for both our clients and external bookings. [Læs mere →](/services/the-verse/) ### [Social](https://www.create-kbh.dk/services/social-2/) We help brands build and engage their communities through social media strategy, content creation and influencer partnerships. From day-to-day management to campaign-driven activations across platforms. [Læs mere →](/services/social-2/) Want to learn more about what we can do for you? [Get in touch](https://www.create-kbh.dk/contact/) or explore our [case portfolio](https://www.create-kbh.dk/cases/). --- ### [Cases](https://www.create-kbh.dk/cases/) **Published:** marts 2, 2020 **Author:** Morten Engmark **Content:** ## Cases from an event agency in Copenhagen See a selection of projects from Create KBH – an event management agency in Denmark with experience across a wide range of brands. From [brand activation](https://www.create-kbh.dk/services/marketing-brand-activation/) to large-scale [conference productions](https://www.create-kbh.dk/services/nordic-dmc-mice-partner/) – [see all our services](https://www.create-kbh.dk/services/). - [ Show all](#) - [Blog post](#) - [Branding](#) - [Design](#) - [Event](#) - [Photo](#) - [Social](#) - [Strategy](#) - [Web](#) [### Event Planning for Oluf Bronnum 150-Year Anniversary ![Brønnum_150-ars-jubilaeum-dato](https://www.create-kbh.dk/wp-content/uploads/2025/01/150-ars-jubilaeum-dato-uai-500x375.webp "Brønnum_150-ars-jubilaeum-dato | Create KBH")](https://www.create-kbh.dk/portfolio/event-planning-for-oluf-bronnum-150-year-anniversary/) [### Elgiganten Cup ![Gigantcup Elgiganten](https://www.create-kbh.dk/wp-content/uploads/2024/05/Alle-billeder-Elgiganten-186-scaled-uai-2277x1708.jpg "Gigantcup Elgiganten | Create KBH")](https://www.create-kbh.dk/portfolio/elgiganten-cup/) [### MENY Staff Conference ![MENY Talkshow Create-kbh.dk](https://www.create-kbh.dk/wp-content/uploads/2023/01/2022-03-09-18.38.01-scaled.jpg "MENY Talkshow Create-kbh.dk | Create KBH")](https://www.create-kbh.dk/portfolio/meny-staff-conference/) [### Elgiganten 25 years anniversary 2021 ![Elgigant fest Create-kbh.dk DJ Noize](https://www.create-kbh.dk/wp-content/uploads/2021/10/MM482_5153-scaled-uai-1977x1482.jpg "Elgigant fest Create-kbh.dk DJ Noize | Create KBH")](https://www.create-kbh.dk/portfolio/elgiganten-25-years-anniversary-2021/) [### ALDI – Employee & Supplier Conference events ![ALDI - Create-kbh.dk](https://www.create-kbh.dk/wp-content/uploads/2020/09/sjaelland1-2-uai-1440x1080.png "ALDI 3D - Create-kbh.dk | Create KBH")](https://www.create-kbh.dk/portfolio/aldi-events/) [### Elgigant summerparty 2018 ![Create-Web-Elgiganten](https://www.create-kbh.dk/wp-content/uploads/2020/03/Create-Web-Elgiganten-1024x768-1.jpg "Create-Web-Elgiganten | Create KBH")](https://www.create-kbh.dk/portfolio/elgigant-summerparty-2018/) [### Fit&Sund ![FIT & Sund Logo](https://www.create-kbh.dk/wp-content/uploads/2020/03/FitSund-Featured.jpg "FIT & Sund Logo | Create KBH")](https://www.create-kbh.dk/portfolio/fitsund/) [### Hornbak&Co. ![Hornbak-Co-Web-Banner-1024x768](https://www.create-kbh.dk/wp-content/uploads/2020/03/Hornbak-Co-Web-Banner-1024x768-1.jpg "Hornbak-Co-Web-Banner-1024x768 | Create KBH")](https://www.create-kbh.dk/portfolio/hornbakco/) [### International influencer network ![Website-Influencer-Case-2-1024x768](https://www.create-kbh.dk/wp-content/uploads/2020/03/Website-Influencer-Case-2-1024x768-1.jpg "Website-Influencer-Case-2-1024x768 | Create KBH")](https://www.create-kbh.dk/portfolio/international-influencer-network/) [### UrbanGym ![UrbanGym-Featured](https://www.create-kbh.dk/wp-content/uploads/2020/03/UrbanGym-Featured-01-e1473851597738-uai-1168x876.png "UrbanGym-Featured | Create KBH")](https://www.create-kbh.dk/portfolio/urbangym/) [### YOU RUN Copenhagen ![Create-Web-You-Run-1024x768](https://www.create-kbh.dk/wp-content/uploads/2020/03/Create-Web-You-Run-1024x768-1.jpg "Create-Web-You-Run-1024x768 | Create KBH")](https://www.create-kbh.dk/portfolio/you-run-copenhagen/) [### dbramante1928 Blog ![dbramante1928 marketing – billede | Create KBH](https://www.create-kbh.dk/wp-content/uploads/2020/03/Skærmbillede-2018-05-29-kl.-16.41.44-e1527605216572-uai-785x589.png "Skærmbillede-2018-05-29-kl.-16.41.44-e1527605216572 | Create KBH")](https://www.create-kbh.dk/portfolio/dbramante1928-blog/) --- ### [Harald Skrald and Domain Strategy for Beginners](https://www.create-kbh.dk/blog/domaene-strategi-for-begyndere/) **Published:** oktober 24, 2023 **Author:** Morten Engmark **Content:** # Domain Strategy: How to Secure Your Online Brand Sometimes you come across domains that seem completely absurd that the rightful owners haven’t thought of and purchased themselves. This page is a destination for a couple of them, and more will surely follow. If you feel you are the rightful owner, contact me and I will of course transfer it free of charge 🙏🏻 But what is a domain and why is it so important to keep track of them? In today’s digital world, a strong online brand is crucial for the success of businesses and individuals alike. An important part of this strategy is choosing the right domain name. Your domain name is your virtual business card — it should be easy to remember, easy to spell, and above all, protected from competitors who might try to exploit your success. In this blog post, we’ll explore the importance of a well-considered domain strategy and how you can protect your domain name against potential threats. ## Part 1: Choosing the Right Domain Name Your domain name is the core of your online identity. It’s what people think of when they want to visit your website, and it’s often the first impression they get of your brand. Here are some key points to consider when choosing the right domain name: **1.1. Short and Memorable** Your domain name should be short and precise. Long and complex domain names are harder to remember and spell correctly. Avoid complicated abbreviations and special characters, as they can confuse visitors. **1.2. Related to Your Brand** Your domain name should reflect your brand and its purpose. It should contain keywords or concepts relevant to your business or the content you offer. This helps with search engine optimization (SEO) and makes it easier for visitors to understand what your website is about. **1.3. Avoid Spelling Mistakes** Make sure your domain name doesn’t contain words that are often misspelled. This can confuse visitors and make it harder to find your website. Consider buying misspelling domains and redirecting them to your main domain to avoid traffic loss. ## Part 2: Protection Against Domain Threats Once you’ve chosen the right domain name, it’s important to protect it against threats that could undermine your online brand. Here are some of the most common domain threats and how to address them: **2.1. Cybersquatting** Cybersquatting is the practice of registering domain names that resemble well-known brands with the purpose of exploiting them. This can damage your reputation and lead to loss of traffic and customers. To protect yourself against cybersquatting, consider the following steps: Register variants of your domain name: In addition to your primary domain name, register various variants, including misspelling domains, to prevent others from exploiting them. Use legal means: If someone tries to exploit your brand, you can take legal steps to protect your domain name. Monitor your brand online: Keep an eye on whether domain names resembling your brand are being registered, and react quickly if you discover threats. Artist protection: If you’re an artist creating art with expressions that could become common property, also buy those expressions. Guess who should own the following domains: www.sutdenopfraslap.dk www.haraldskrald.dk **2.2. Typosquatting** Typosquatting involves registering domain names that resemble your own but with spelling errors or small variations. This can confuse visitors and lead them to unwanted websites. Here’s how to protect yourself against typosquatting: Register misspelling domains: Register the most common misspellings of your domain name to avoid confusion. Use a domain monitoring service: Services like DomainTools and Namecheap can help you identify potential threats. Redirect misspelling domains to your main domain: This ensures that visitors who make typos still reach your website. **2.3. Domain Hijacking** Domain hijacking is when a person attempts to steal your domain name by gaining control over it. This can have catastrophic consequences for your online brand. To protect yourself against domain hijacking, you should: Enable two-factor authentication: Always use two-factor authentication to protect your domain registration account. Use a reliable registrar: Choose a reputable registrar with strong security. Regularly update your contact information: Keep your contact details up to date so you can be notified of any changes to your registration. ## Part 3: Optimizing Your Domain Strategy In addition to protection against threats, there are also ways to optimize your domain strategy to maximize your online brand’s potential. Here are some extra tips: **3.1. Domain Extensions** Consider using multiple domain extensions (e.g., .com, .net, .org) to protect your brand and reach different audiences. You can also use industry-specific extensions (e.g., .tech, .store) to signal your niche. **3.2. Geographic Relevance** If your business operates in multiple geographic markets, consider registering domains specific to those areas. This can improve your local presence and search optimization. **3.3. Diverse Domains** Register variants of your domain name with and without hyphens, abbreviations, and different spellings. This ensures you reach as many visitors as possible. **3.4. Use of Keywords** Integrate relevant keywords into your domain name to improve your SEO and increase your visibility in search engines. **3.5. Updating the Domain Name** If your brand evolves or changes over time, consider updating your domain name to reflect these changes. This can help keep your brand current. If you’ve made it this far, read this last part: Your domain name is a crucial component of your online presence. A well-considered domain strategy that includes choosing the right name, protection against threats, and optimization of your brand can contribute significantly to your online success. Whether you’re a business or an individual, it’s important to think of your domain strategy as a long-term investment in your online brand. Always remember to work with a reliable domain registrar and consider seeking professional legal advice if you face serious threats to your domain name. By following the steps and guidelines described in this post, you can strengthen your online brand and protect it against potential threats. Use this knowledge to build and strengthen your online presence, and let your domain name be the foundation that carries your brand into the future. If you need advice on domain strategy or marketing activation, contact me@cr8.dk or call 21758111 --- ### [Create People](https://www.create-kbh.dk/people/) **Published:** december 4, 2023 **Author:** Morten Engmark **Content:** ## Meet the team As a leading event agency in Copenhagen, Create KBH brings together a team of dedicated specialists with decades of combined experience. We have been working together for years, and our collective expertise is the key to delivering solid and fast solutions to your challenges. We believe that by fostering a collaborative environment, ideas are exchanged and diverse perspectives are considered, leading to innovative and effective campaigns. ### Morten Morten Engmark boasts a rich 30-year history specializing in high-impact marketing and event management: - Expertise in developing international tradeshow stands, ensuring a compelling presence for diverse clientele. - Proven track record in executing social media marketing plans across 34 countries, demonstrating adaptability and global market awareness. - Successful coordination of large-scale events with 20.000+ attendees, showcasing meticulous planning and execution skills. - Entrepreneurial acumen evident in the founding and leadership of companies - Diverse skill set encompassing event planning, marketing, and strategic development, contributing substantially to the success of various ventures. ![Morten Engmark](https://www.create-kbh.dk/wp-content/uploads/2023/12/Morten-Engmark.png "Morten Engmark | Create KBH") ![Ulrik Walter Rasmussen](https://www.create-kbh.dk/wp-content/uploads/2023/12/1550061596656.jpg "Ulrik Walter Rasmussen | Create KBH") ### Ulrik Walter 20 years of experience with high-end customer relation management, sales and sales development in the luxury and top premium segment of car sales: – Professional and high-end customer service – 360 degree customer profiling – Customer network development. – Development of sales and marketing activity – Sales, up-selling & cross-selling – Canvas sales, meetings, product presentations ### Karoline As an Executive Vice President of Production, I bring a solid 15-year background in orchestrating both physical and virtual event production, advertising, and entertainment realms: - My professional journey involves collaboration with exceptional talent across various companies and agencies, refining my adaptability and contributing uniquely to project success. - I am captivated by the dynamics of systems on all scales, inspiring a big-picture approach that fundamentally shapes my project strategies and responses to challenges. - This perspective has not only opened new horizons for consulting but has also empowered me to assist clients on a broader scale, aiding in the development and refinement of systems for enhanced effectiveness and the fostering of innovation within their teams. - Each client relationship serves as a learning opportunity, providing fresh insights and continually enriching my expanding toolkit. My unwavering dedication to work is evident in my commitment to navigating projects with a valuable and distinct impact. ![Karoline Mikkelsen](https://www.create-kbh.dk/wp-content/uploads/2023/12/1565742161253.jpg "Karoline Mikkelsen | Create KBH") ![Gitte Holm](https://www.create-kbh.dk/wp-content/uploads/2023/12/1668086974964.jpg "Gitte Holm | Create KBH") ### Gitte I rethink stories and create content with value that resonates with the audience. ### Søren Søren Juul is a photographer, journalist, and content creator with nearly 20 years of experience in automotive media. Since 2005, he has been testing, photographing, writing, and editing articles about cars for Bil Magasinet, Denmark’s premier car magazine, and the national financial newspaper Børsen. In 2024, Søren founded Juulspin Media, an agency specializing in automotive content — text, photo, and editing. Based in Copenhagen, operating everywhere. ![Søren JuulSøren Juul](https://www.create-kbh.dk/wp-content/uploads/2023/12/1602439352460.jpg "Søren Juul | Create KBH") ![Frida_Personale](https://www.create-kbh.dk/wp-content/uploads/2025/11/frida.png "Frida_Personale | Create KBH") ### Frida Driven by communication, creativity, and community, I thrive in dynamic environments where ideas are turned into action and collaboration leads to real impact. I develop and execute events, concepts, and content that strengthen brands and create meaningful experiences. - Clear and confident communicator with strong decision-making skills - Development and execution of event plans - Creation of communication strategies and creative concepts - Social media management and content creation - Partner and client relationship management ### Sabina - Aspire to contribute to a company excelling in product transformation. - Passion for crafting comprehensive brand and product experiences. - Drive sales through clear communication of brand values. - Acknowledge the evolving consumer landscape. - Emphasize the significance of well-thought-out product concepts. - Recognize the role of dreams and desires in attracting customers. - Desire to be a part of making dreams a reality within the professional journey. ![Sabina Perriard](https://www.create-kbh.dk/wp-content/uploads/2023/12/1621956640280.jpg "Sabina Perriard | Create KBH") ![Camilo Fernandez](https://www.create-kbh.dk/wp-content/uploads/2023/12/19095641_1632816790093395_6372941341216323434_o.jpg "Camilo Fernandez | Create KBH") ### Camilo Leisure Specialties: - Industrial knowledge, marketing, management, accounting, microeconomics, and statistics. Language and Culture: - European and South American. Producing Music, Videos, and Events: - Extensive experience within my own company. Sound, Lighting, and Stage Operations: - Proficient in rigging, dismantling, and design. --- ### [Blog](https://www.create-kbh.dk/blog/) **Published:** marts 2, 2020 **Author:** Morten Engmark **Content:** ## Blog from Create KBH Get insights into event management, brand activation and marketing trends from our team. We share our experiences and tips from the industry – [see our services](https://www.create-kbh.dk/services/). [![eventoplevelse-cr8](https://www.create-kbh.dk/wp-content/uploads/2025/12/f8cc9799-7413-4f7c-a41c-90e33af08390.png "eventoplevelse-cr8 | Create KBH")](https://www.create-kbh.dk/venues-leverer-rammer-vi-skaber-eventoplevelserne/) ### [Event Experiences That Work | Why the Venue Isn’t Enough](https://www.create-kbh.dk/venues-leverer-rammer-vi-skaber-eventoplevelserne/) 22\. december 2025 [![Brainstorm](https://www.create-kbh.dk/wp-content/uploads/2023/10/Brainstorm.webp "Brainstorm | Create KBH")](https://www.create-kbh.dk/brainstorming/) ### [Brainstorming as a Creative Tool](https://www.create-kbh.dk/brainstorming/) 27\. oktober 2023 [![Domain marketing](https://www.create-kbh.dk/wp-content/uploads/2023/10/Domain-strategy.jpg "Domain marketing | Create KBH")](https://www.create-kbh.dk/domaenestrategi/) ### [Domain Strategy – Why It Matters](https://www.create-kbh.dk/domaenestrategi/) 25\. oktober 2023 [![MENY Talkshow Create-kbh.dk](https://www.create-kbh.dk/wp-content/uploads/2023/01/2022-03-09-17.19.42-scaled.jpg "MENY Talkshow Create-kbh.dk | Create KBH")](https://www.create-kbh.dk/aldi/) ### [ALDI – 6 Conferences and a Mini Store with 7 Weeks of Planning](https://www.create-kbh.dk/aldi/) 3\. marts 2020 [![julemand-julefrokost-Create-kbh](https://www.create-kbh.dk/wp-content/uploads/2020/03/julemand-julefrokost-Create-kbh-scaled.jpg "julemand-julefrokost-Create-kbh | Create KBH")](https://www.create-kbh.dk/firmajulefrokost-2026_11-ting-du-skal-huske-i-planlaegningen-af-aarets-julefrokost/) ### [Company Christmas Party 2026 – 11 Things to Remember When Planning This Year’s Party](https://www.create-kbh.dk/firmajulefrokost-2026_11-ting-du-skal-huske-i-planlaegningen-af-aarets-julefrokost/) 3\. marts 2020 [![Website-Influencer-Case-2-1024x768](https://www.create-kbh.dk/wp-content/uploads/2020/03/Website-Influencer-Case-2-1024x768-1.jpg "Website-Influencer-Case-2-1024x768 | Create KBH")](https://www.create-kbh.dk/europaeisk-influencer-netvaerk/) ### [European Influencer Network](https://www.create-kbh.dk/europaeisk-influencer-netvaerk/) 3\. marts 2020 --- ### [Virtual Events](https://www.create-kbh.dk/services/virtualevents/) **Published:** april 16, 2020 **Author:** Morten Engmark **Content:** ## Virtual events in Denmark Create KBH are specialists in virtual events in Denmark, helping businesses create engaging digital experiences. From virtual conferences to hybrid events – [see all our services](https://www.create-kbh.dk/services/) or explore our [cases](https://www.create-kbh.dk/cases/). --- ### [Marketing and brand activation agency](https://www.create-kbh.dk/services/marketing-brand-activation/) **Published:** oktober 29, 2025 **Author:** Rikke Perriard **Content:** ## Marketing agency in Copenhagen Create KBH is a creative marketing agency in Copenhagen specializing in brand activation, campaigns and strategic communication. We help brands stand out – see our [cases](https://www.create-kbh.dk/cases/), [event services](https://www.create-kbh.dk/services/events/) and [other services](https://www.create-kbh.dk/services/). --- ### [Nordic DMC and MICE partner](https://www.create-kbh.dk/services/nordic-dmc-mice-partner/) **Published:** oktober 29, 2025 **Author:** Rikke Perriard **Content:** ## Professional conference planning in the Nordics Create KBH offers expertise in conference planning and MICE events across the Nordics. As a DMC partner, we ensure a seamless experience from A to Z – explore our [events](https://www.create-kbh.dk/services/events/), [virtual events](https://www.create-kbh.dk/services/virtualevents/) and [cases](https://www.create-kbh.dk/cases/). --- ### [Events](https://www.create-kbh.dk/services/events/) **Published:** oktober 29, 2025 **Author:** Rikke Perriard **Content:** ## Events from an event agency in Copenhagen As an experienced event agency in Copenhagen, Create KBH creates memorable corporate events, [conferences](https://www.create-kbh.dk/services/nordic-dmc-mice-partner/) and brand experiences. We design experiences that engage and deliver results – [see our cases](https://www.create-kbh.dk/cases/) or learn more about [our services](https://www.create-kbh.dk/services/). --- ### [About](https://www.create-kbh.dk/about/) **Published:** marts 2, 2020 **Author:** Morten Engmark **Content:** ## About Create KBH – marketing agency in Copenhagen Create KBH is a passionate marketing agency in Copenhagen founded with the vision of creating experiences that make a difference. We offer [event management](https://www.create-kbh.dk/services/events/), [brand activation](https://www.create-kbh.dk/services/marketing-brand-activation/) and much more – [see our cases](https://www.create-kbh.dk/cases/). --- ### [The Verse](https://www.create-kbh.dk/services/the-verse/) **Published:** september 20, 2021 **Author:** Morten Engmark **Content:** --- ### [Social](https://www.create-kbh.dk/services/social-2/) **Published:** marts 2, 2020 **Author:** Morten Engmark **Content:** ### We are amidst a technological revolution. The worldwide accessibility to the Internet is revolutionizing the way we communicate, the way we ACT and the way we INTERact. Without mentioning all the buzzwords, the social aspects of the world wide web are growing more and more popular. Whether it be blogs, microblogs, forums, business networks, photo-sharing, social gaming or social networks, the power of social networking is unmistakably growing, and is it up to us to tap into this power and harness it. --- Social Media presence is vital for any company. At CR8 we keep close watch on new trends and social media phenomena. Currently an estimated 2.34 billion people worldwide have a social media profile and the numbers are expected to grow. With Facebook as the spearhead, social media has shown incredible potential when it comes to online and viral marketing on social media. Some 65 percent of all Danish people are online every day. 51% through their cell phone and 35% on a tablet. 3.5 million Danes have a Facebook profile and 73% of those are logged in at least monthly while 59% are logged in daily (\*august 2016) The youngsters are not alone on Facebook and other social medias. While the use of tablets has risen from 3% to 42% among the 60-74 year olds, their use of social media has also climbed. Knowing these trends emphasizes the importance on having a clear social media strategy for any company exploring the potential of Online Marketing. At CR8 we developed a model which will generate traffic to your website and blogs as well as engaging users on relevant social media. And most importantly it will measurably boost your sales. When we talk about social media we focus on the complete process from brand identity through segmentation on social media to brand awareness in general. We are not just improving your sales; we are creating value for you and for your customers. But don’t just take our word for it. Have a look at our references and contact us so we can show you how we can help. ## Cases ###### See some of our social media cases [Click here](https://www.create-kbh.dk/cases/) [### Elgiganten Cup ![Gigantcup Elgiganten](https://www.create-kbh.dk/wp-content/uploads/2024/05/Alle-billeder-Elgiganten-186-scaled-uai-2277x1708.jpg "Gigantcup Elgiganten | Create KBH")](https://www.create-kbh.dk/portfolio/elgiganten-cup/) [### ALDI – Employee & Supplier Conference events ![ALDI - Create-kbh.dk](https://www.create-kbh.dk/wp-content/uploads/2020/09/sjaelland1-2-uai-1440x1080.png "ALDI 3D - Create-kbh.dk | Create KBH")](https://www.create-kbh.dk/portfolio/aldi-events/) [### Elgigant summerparty 2018 ![Create-Web-Elgiganten](https://www.create-kbh.dk/wp-content/uploads/2020/03/Create-Web-Elgiganten-1024x768-1.jpg "Create-Web-Elgiganten | Create KBH")](https://www.create-kbh.dk/portfolio/elgigant-summerparty-2018/) [### Fit&Sund ![FIT & Sund Logo](https://www.create-kbh.dk/wp-content/uploads/2020/03/FitSund-Featured.jpg "FIT & Sund Logo | Create KBH")](https://www.create-kbh.dk/portfolio/fitsund/) [### Hornbak&Co. ![Hornbak-Co-Web-Banner-1024x768](https://www.create-kbh.dk/wp-content/uploads/2020/03/Hornbak-Co-Web-Banner-1024x768-1.jpg "Hornbak-Co-Web-Banner-1024x768 | Create KBH")](https://www.create-kbh.dk/portfolio/hornbakco/) [### International influencer network ![Website-Influencer-Case-2-1024x768](https://www.create-kbh.dk/wp-content/uploads/2020/03/Website-Influencer-Case-2-1024x768-1.jpg "Website-Influencer-Case-2-1024x768 | Create KBH")](https://www.create-kbh.dk/portfolio/international-influencer-network/) [### YOU RUN Copenhagen ![Create-Web-You-Run-1024x768](https://www.create-kbh.dk/wp-content/uploads/2020/03/Create-Web-You-Run-1024x768-1.jpg "Create-Web-You-Run-1024x768 | Create KBH")](https://www.create-kbh.dk/portfolio/you-run-copenhagen/) ## Get in touch ###### Are you interested in a nice cup of coffee and a talk about our services within the social media sphere?Please don’t hesitate to get in touch with our social wizards – We will respond within 24 hours. Want to get in touch mail us at --- ### [From Idea to Domain: How Concept Development and Smart Domain Strategy Create Real Business Value](https://www.create-kbh.dk/from-idea-to-domain-how-concept-development-and-smart-domain-strategy-create-real-business-value/) **Published:** april 4, 2026 **Author:** Morten Engmark **Content:** # **From Idea to Domain: How Concept Development and Smart Domain Strategy Create Real Business Value** ## **Introduction: Ideas Are Cheap. Concepts Are Currency.** Everyone has ideas. They show up in the shower, in taxis, halfway through a second glass of wine, or mid-scroll on a random Tuesday. Some are brilliant. Most are… let’s call them “early-stage chaos.” But ideas alone don’t build businesses. Concepts do. A concept is where an idea grows bones, muscles, and intent. It’s structured. It’s positioned. It knows who it’s for and why it matters. And in today’s digital landscape, one of the most overlooked yet powerful tools in concept development is something deceptively simple: The domain name. A domain is not just a web address. It’s positioning. It’s memory. It’s expectation. It’s the first handshake between your concept and the outside world. In this article, we’ll explore how to develop strong concepts, why domains should be part of the process from day one, how owning the right domains gives you strategic leverage, how to structure and route domains, and how to turn a portfolio into a living ecosystem. --- ## **Part 1: What Is Concept Development (Really)?** Concept development is often misunderstood as coming up with a good idea. It’s not. It’s the process of transforming a raw idea into something that can live, breathe, and scale in the real world. A strong concept answers five questions: What is it? Who is it for? Why does it exist? What makes it different? How does it create value? If one of these is unclear, the concept is unstable. Most people jump straight to execution. Build a website. Design a logo. Launch something. But the real leverage sits earlier, in how you frame the concept. This is where domains enter the game. --- ## **Part 2: Domains as Strategic Assets** A domain name is often treated like an afterthought. That’s a mistake. A great domain can instantly communicate your concept, improve trust, increase conversions, and make your idea easier to remember and share. Think of domains as digital real estate with branding baked in. Instead of asking what domain is available, ask what concept deserves to exist and what domain expresses it best. --- ## **Part 3: Concept Before Domain** One of the biggest traps is building concepts around available domains. That leads to weak positioning. The correct flow is: Define the concept. Define the positioning. Identify naming angles. Secure domains. Naming angles typically fall into: Descriptive (eventagency.dk) Conceptual (crowd.dk) Playful (coolrunnings.dk) Authority-driven (digitalmarketingmanager.dk) Niche-specific (danishrealityawards.dk) Each serves a purpose. --- ## **Part 4: Your Domain Portfolio Is an Asset** If you’ve been in business for years, you likely have domains sitting unused. That’s like owning prime real estate and leaving it empty. A domain portfolio can become: A lead generation machine A concept testing lab A branding playground A strategic moat Your domains are not random. They are a concept library waiting to be activated. --- ## **Part 5: Smart Redirect Strategy** This is the important part. Most people either do nothing or redirect everything to one homepage. Both are wasted potential. Each domain should act as a specific entry point. Example: eventagency.dk should land on a page about event services brainstorming.dk should land on concept development digitalmarketingmanager.dk should land on marketing expertise iamcopenhagen.dk should land on Copenhagen-focused content The principle is simple: Match intent with destination. When people land on something that immediately makes sense, they stay. --- ## **Part 6: Technical Setup** Keep it simple. Move all domains to Cloudflare for centralized control. Set up 301 redirects for each domain pointing to a relevant landing page. Example: eventagency.dk goes to /event-agency brainstorming.dk goes to /concept-development Build landing pages that match the domain name and speak directly to that audience. --- ## **Part 7: The Concept Funnel** Instead of one website, think in entry points. Each domain becomes: Entry point → landing page → conversion → relationship You are building an ecosystem, not just a site. --- ## **Part 8: Testing Concepts** Domains allow you to test ideas quickly. Create a landing page. Drive traffic. Measure interest. Decide whether to scale. This removes risk and adds real-world validation. --- ## **Part 9: Long-Term Value** Over time, your domains will: Become brands Generate SEO traffic Turn into sellable assets You don’t need all of them to succeed. A few strong performers can justify the entire portfolio. --- ## **Part 10: Mistakes to Avoid** Avoid parking domains with no strategy. Avoid sending all traffic to one page. Avoid choosing domains without a concept. Avoid ignoring user intent. Avoid overbuilding too early. --- ## **Part 11: A Simple Framework** List your domains. Define the intent behind each. Group them into themes. Create landing pages. Set redirects. Track performance. Repeat. --- ## **Conclusion: Domains Are Options** A domain is not just a name. It’s a possibility. It’s a concept waiting to be activated. It’s a door someone will open. The only question is what they find on the other side. If you do this right, they won’t just find a website. They’ll find relevance. And relevance is what turns clicks into business. --- ### [Cookies- & Privacy Policy](https://www.create-kbh.dk/cookies-privacy-policy/) **Published:** februar 28, 2020 **Author:** Morten Engmark **Content:** GDPR & Privacy settings. ## What kind of personal information are collected? We might ask for certain personal information such as name, home address and email address in order to process and deliver our services. For example, if you sign up to our newsletter, wish to receive answers to inquiries, ask for a service, participate in one of our events or competitions. Please note that if you decide to opt-out of all third-party transmissions of your Personal Information, we might not be able to complete or fully process your enquiry. ## These personal information’s includes your: - E-mail address, name, phone number, shipping and billing address - Login and account information, username, password - Personal information, gender, address, date of birth - Information provided or generated through our website personal settings as well as marketing and cookie settings. - How will we use your personal information? The Personal Information we collect and receive allows us to personalize our product offering and improve your marketing experience, making it more convenient, efficient and enjoyable. We may use the personal information that you submit to us through a service to: - Optimize our communication to you. - Improve your marketing experience and costumer journey on our website - To create better content in our marketing, - Complete and process your enquiries and handle your customer service needs - Communicate to you about any account information. - To notify you of any offers, contests, surveys, promotions or to coordinate contests - Overall improvement of our business and your customer needs. - Your rights regarding your personal information You are at any time entitled to request full access to your personal information, correction of your personal information if inaccurate or incomplete. Deletion or restriction of your personal information. If we have obtained your consent for using your personal information you are entitled to revoke your consent at any given time. If you have given consent to receive news from our emailing services, you can unsubscribe or change your preferences at any time by clicking the “Unsubscribe” link found in the bottom on any of our newsletters. ## Cookies To make this site work properly and make our marketing more relevant and enjoyable, we sometimes place small data files called cookies on your device. Most big websites do this too. ## What are cookies? A cookie is a small text file that a website saves on your computer or mobile device when you visit the site. It enables the website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period of time, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another. There are two main types of cookies: 1\) A permanent cookie stored on the user’s computer for a certain time. 2\) A session cookie is temporarily stored in the computer’s memory during the time a user is inside a web page. Session cookies disappear when you close your browser. ## How do we use cookies? ## Several our pages use cookies to: Help you keep track of which items you put into your shopping cart and to handle your purchase ensure that if you are logged on the page you avoid having to log-on on each page you visit customize and create information and marketing as relevant as possible for you store personal settings so you do not have to repeat certain choices each time you visit the site Enabling these cookies is not strictly necessary for the website to work but it will provide you with a better browsing experience. You can delete or block these cookies, but if you do that some features of this site may not work as intended. The cookie-related information is not used to identify you personally and the pattern data is fully under our control. These cookies are not used for any purpose other than those described here. ## How to control cookies You can control and/or delete cookies as you wish – for details, see aboutcookies.org. You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work. --- ### [Portfolio Carousel](https://www.create-kbh.dk/portfolio-carousel-full-width/) **Published:** december 19, 2014 **Author:** Morten Engmark **Excerpt:** Carousel steadily growing in popularity over the past few years. **Content:** [![Brønnum_150-ars-jubilaeum-dato](https://www.create-kbh.dk/wp-content/uploads/2025/01/150-ars-jubilaeum-dato-uai-500x333.webp "Brønnum_150-ars-jubilaeum-dato | Create KBH")](https://www.create-kbh.dk/portfolio/event-planning-for-oluf-bronnum-150-year-anniversary/) ### [Event Planning for Oluf Bronnum 150-Year Anniversary](https://www.create-kbh.dk/portfolio/event-planning-for-oluf-bronnum-150-year-anniversary/) [![Gigantcup Elgiganten](https://www.create-kbh.dk/wp-content/uploads/2024/05/Alle-billeder-Elgiganten-186-scaled-uai-2560x1706.jpg "Gigantcup Elgiganten | Create KBH")](https://www.create-kbh.dk/portfolio/elgiganten-cup/) ### [Elgiganten Cup](https://www.create-kbh.dk/portfolio/elgiganten-cup/) [![MENY Talkshow Create-kbh.dk](https://www.create-kbh.dk/wp-content/uploads/2023/01/2022-03-09-18.38.01-scaled-uai-2560x1706.jpg "MENY Talkshow Create-kbh.dk | Create KBH")](https://www.create-kbh.dk/portfolio/meny-staff-conference/) ### [MENY Staff Conference](https://www.create-kbh.dk/portfolio/meny-staff-conference/) [![Elgigant fest Create-kbh.dk DJ Noize](https://www.create-kbh.dk/wp-content/uploads/2021/10/MM482_5153-scaled-uai-1977x1318.jpg "Elgigant fest Create-kbh.dk DJ Noize | Create KBH")](https://www.create-kbh.dk/portfolio/elgiganten-25-years-anniversary-2021/) ### [Elgiganten 25 years anniversary 2021](https://www.create-kbh.dk/portfolio/elgiganten-25-years-anniversary-2021/) [![ALDI - Create-kbh.dk](https://www.create-kbh.dk/wp-content/uploads/2020/09/sjaelland1-2-uai-1620x1080.png "ALDI 3D - Create-kbh.dk | Create KBH")](https://www.create-kbh.dk/portfolio/aldi-events/) ### [ALDI – Employee & Supplier Conference events](https://www.create-kbh.dk/portfolio/aldi-events/) --- ### [Portfolio Metro](https://www.create-kbh.dk/works/portfolio-full-width-metro/) **Published:** december 19, 2014 **Author:** Morten Engmark **Excerpt:** People going crazy over the grid metro style. **Content:** - [ Show all](#) - [Blog post](#) - [Branding](#) - [Design](#) - [Event](#) - [Photo](#) - [Social](#) - [Strategy](#) - [Web](#) [Event,Strategy ### Event Planning for Oluf Bronnum 150-Year Anniversary](https://www.create-kbh.dk/portfolio/event-planning-for-oluf-bronnum-150-year-anniversary/) [Branding,Design,Photo,Event,Social ### Elgiganten Cup](https://www.create-kbh.dk/portfolio/elgiganten-cup/) [Branding,Design,Event ### MENY Staff Conference](https://www.create-kbh.dk/portfolio/meny-staff-conference/) [Web,Branding,Event,Strategy ### Elgiganten 25 years anniversary 2021](https://www.create-kbh.dk/portfolio/elgiganten-25-years-anniversary-2021/) [Branding,Design,Event,Social,Strategy ### ALDI – Employee & Supplier Conference events](https://www.create-kbh.dk/portfolio/aldi-events/) [Web,Branding,Event,Social,Strategy ### Elgigant summerparty 2018](https://www.create-kbh.dk/portfolio/elgigant-summerparty-2018/) [Web,Social ### Fit&Sund](https://www.create-kbh.dk/portfolio/fitsund/) [Social,Strategy ### Hornbak&Co.](https://www.create-kbh.dk/portfolio/hornbakco/) [Branding,Blog post,Social ### International influencer network](https://www.create-kbh.dk/portfolio/international-influencer-network/) [Event ### UrbanGym](https://www.create-kbh.dk/portfolio/urbangym/) [Branding,Event,Social,Strategy ### YOU RUN Copenhagen](https://www.create-kbh.dk/portfolio/you-run-copenhagen/) [Social ### dbramante1928 Blog](https://www.create-kbh.dk/portfolio/dbramante1928-blog/) --- ### [Portfolio Grid](https://www.create-kbh.dk/works/portfolio-full-width-grid/) **Published:** december 18, 2014 **Author:** Morten Engmark **Excerpt:** Create a classic grid layout with 70+ custom options. **Content:** - [ Show all](#) - [Adv](#) - [Blog post](#) - [Branding](#) - [Design](#) - [Event](#) - [Photo](#) - [Social](#) - [Strategy](#) - [Web](#) [![Brønnum_150-ars-jubilaeum-dato](https://www.create-kbh.dk/wp-content/uploads/2025/01/150-ars-jubilaeum-dato-uai-500x333.webp "Brønnum_150-ars-jubilaeum-dato | Create KBH")](https://www.create-kbh.dk/portfolio/event-planning-for-oluf-bronnum-150-year-anniversary/) ### [Event Planning for Oluf Bronnum 150-Year Anniversary](https://www.create-kbh.dk/portfolio/event-planning-for-oluf-bronnum-150-year-anniversary/) [![Gigantcup Elgiganten](https://www.create-kbh.dk/wp-content/uploads/2024/05/Alle-billeder-Elgiganten-186-scaled-uai-2560x1706.jpg "Gigantcup Elgiganten | Create KBH")](https://www.create-kbh.dk/portfolio/elgiganten-cup/) ### [Elgiganten Cup](https://www.create-kbh.dk/portfolio/elgiganten-cup/) [![MENY Talkshow Create-kbh.dk](https://www.create-kbh.dk/wp-content/uploads/2023/01/2022-03-09-18.38.01-scaled-uai-2560x1706.jpg "MENY Talkshow Create-kbh.dk | Create KBH")](https://www.create-kbh.dk/portfolio/meny-staff-conference/) ### [MENY Staff Conference](https://www.create-kbh.dk/portfolio/meny-staff-conference/) [![Elgigant fest Create-kbh.dk DJ Noize](https://www.create-kbh.dk/wp-content/uploads/2021/10/MM482_5153-scaled-uai-1977x1318.jpg "Elgigant fest Create-kbh.dk DJ Noize | Create KBH")](https://www.create-kbh.dk/portfolio/elgiganten-25-years-anniversary-2021/) ### [Elgiganten 25 years anniversary 2021](https://www.create-kbh.dk/portfolio/elgiganten-25-years-anniversary-2021/) [![ALDI - Create-kbh.dk](https://www.create-kbh.dk/wp-content/uploads/2020/09/sjaelland1-2-uai-1620x1080.png "ALDI 3D - Create-kbh.dk | Create KBH")](https://www.create-kbh.dk/portfolio/aldi-events/) ### [ALDI – Employee & Supplier Conference events](https://www.create-kbh.dk/portfolio/aldi-events/) [![Create-Web-Elgiganten](https://www.create-kbh.dk/wp-content/uploads/2020/03/Create-Web-Elgiganten-1024x768-1-uai-1024x682.jpg "Create-Web-Elgiganten | Create KBH")](https://www.create-kbh.dk/portfolio/elgigant-summerparty-2018/) ### [Elgigant summerparty 2018](https://www.create-kbh.dk/portfolio/elgigant-summerparty-2018/) [![FIT & Sund Logo](https://www.create-kbh.dk/wp-content/uploads/2020/03/FitSund-Featured-uai-1024x682.jpg "FIT & Sund Logo | Create KBH")](https://www.create-kbh.dk/portfolio/fitsund/) ### [Fit&Sund](https://www.create-kbh.dk/portfolio/fitsund/) [![Hornbak-Co-Web-Banner-1024x768](https://www.create-kbh.dk/wp-content/uploads/2020/03/Hornbak-Co-Web-Banner-1024x768-1-uai-1024x682.jpg "Hornbak-Co-Web-Banner-1024x768 | Create KBH")](https://www.create-kbh.dk/portfolio/hornbakco/) ### [Hornbak&Co.](https://www.create-kbh.dk/portfolio/hornbakco/) [![Website-Influencer-Case-2-1024x768](https://www.create-kbh.dk/wp-content/uploads/2020/03/Website-Influencer-Case-2-1024x768-1-uai-1024x682.jpg "Website-Influencer-Case-2-1024x768 | Create KBH")](https://www.create-kbh.dk/portfolio/international-influencer-network/) ### [International influencer network](https://www.create-kbh.dk/portfolio/international-influencer-network/) [![UrbanGym-Featured](https://www.create-kbh.dk/wp-content/uploads/2020/03/UrbanGym-Featured-01-e1473851597738-uai-1173x782.png "UrbanGym-Featured | Create KBH")](https://www.create-kbh.dk/portfolio/urbangym/) ### [UrbanGym](https://www.create-kbh.dk/portfolio/urbangym/) [![Create-Web-You-Run-1024x768](https://www.create-kbh.dk/wp-content/uploads/2020/03/Create-Web-You-Run-1024x768-1-uai-1024x682.jpg "Create-Web-You-Run-1024x768 | Create KBH")](https://www.create-kbh.dk/portfolio/you-run-copenhagen/) ### [YOU RUN Copenhagen](https://www.create-kbh.dk/portfolio/you-run-copenhagen/) [![dbramante1928 marketing – billede | Create KBH](https://www.create-kbh.dk/wp-content/uploads/2020/03/Skærmbillede-2018-05-29-kl.-16.41.44-e1527605216572-uai-883x589.png "Skærmbillede-2018-05-29-kl.-16.41.44-e1527605216572 | Create KBH")](https://www.create-kbh.dk/portfolio/dbramante1928-blog/) ### [dbramante1928 Blog](https://www.create-kbh.dk/portfolio/dbramante1928-blog/) [![dbramante1928 marketing – marketing banner | Create KBH](https://www.create-kbh.dk/wp-content/uploads/2020/03/dbramante1928-Web-Banner-1024x768-1-uai-1024x682.jpg "dbramante1928-Web-Banner-1024x768 | Create KBH")](https://www.create-kbh.dk/portfolio/dbramante1928/) ### [dbramante1928](https://www.create-kbh.dk/portfolio/dbramante1928/) [![Create Web CPH Garden ×768 – CPHGARDEN urban gardening event | Create KBH](https://www.create-kbh.dk/wp-content/uploads/2020/03/Create-Web-CPH-Garden-1024x768-1-uai-1024x682.jpg "Create-Web-CPH-Garden-1024x768 | Create KBH")](https://www.create-kbh.dk/portfolio/cphgarden/) ### [CPHGARDEN](https://www.create-kbh.dk/portfolio/cphgarden/) [![Boxer brand activation – featuredillede | Create KBH](https://www.create-kbh.dk/wp-content/uploads/2020/03/Boxer-Featured.png "Boxer-Featured | Create KBH")](https://www.create-kbh.dk/portfolio/boxer/) ### [Boxer](https://www.create-kbh.dk/portfolio/boxer/) [![Beep Tradeshow messe – featuredillede | Create KBH](https://www.create-kbh.dk/wp-content/uploads/2020/03/Beep-Featured-01.png "Beep-Featured-01 | Create KBH")](https://www.create-kbh.dk/portfolio/beep-tradeshow/) ### [Beep Tradeshow](https://www.create-kbh.dk/portfolio/beep-tradeshow/) [![Addco brand activation – marketing banner | Create KBH](https://www.create-kbh.dk/wp-content/uploads/2020/03/Addco-Banner-1024x768-1-uai-1024x682.jpg "Addco-Banner-1024x768 | Create KBH")](https://www.create-kbh.dk/portfolio/addco/) ### [Addco](https://www.create-kbh.dk/portfolio/addco/) --- ## Portfolio ### [Elgigant summerparty 2018](https://www.create-kbh.dk/portfolio/elgigant-summerparty-2018/) **Published:** marts 2, 2020 **Author:** Morten Engmark **Excerpt:** We developed, planned and facilitated Elgigantens summerparty in Odense. We invited 2100 employees, and transported back and forth from 28 locations. Create developed a full-service solution and made all the elements for the event with a unified visual universe that went through the whole event. We designed a website for sign up, SMS and email follow-up, so our guests were informed and up to date every step of the way. To create a kind of festival atmosphere we arranged a food-court were everyone could get their favorite snack and drinks. During the whole event people were well entertained by high profile DJ's and bands who took the stage to set the ultimate party. For the employees to share their best party moments we created an Instagram feed and a special 360 selfie photoshoot setup. **Content:** Elgigant Summerparty! Taking care of your staff is one of the most important tasks for any company and the event reflects the company, witch means everything must be as good as possible within the brief for the event. In close collaboration with the management team, we developed, planned and facilitated Elgigantens summerparty in Odense at [DOK5000](https://dok5000.dk/). We invited 2100 employees, and transported back and forth from 28 locations, with a 60% participation. The theme was future style mixed with great streetfood and amazing music. We developed a full-service solution and made all the elements for the event with a unified visual universe that went through the whole event. We designed a website for sign up, SMS and email follow-up, so our guests were informed and up to date every step of the way. To create a kind of festival atmosphere we arranged a food-court were everyone could get their favorite snack and drinks. During the whole event people were well entertained by high profile DJ’s and bands who took the stage to set the ultimate party. For the employees to share their best party moments we created an Instagram feed and a special 360 selfie photoshoot setup. If you like this, maybe take a look at our work for [URBAN GYM/ Fitness World](https://www.create-kbh.dk/portfolio/urbangym/) **Portfolio Categories:** Branding, Event, Social, Strategy, Web --- ### [ALDI - Employee & Supplier Conference events](https://www.create-kbh.dk/portfolio/aldi-events/) **Published:** september 21, 2020 **Author:** Morten Engmark **Excerpt:** Developing, planning and execution of 7 events, in 4 locations with 3000 guests in 9 weeks Read more after the pictures **Content:** ## ALDI Employee and supplier events In close collaboration with ALDI Danmark, we created 7 major events for ALDI’s employees and main suppliers. During the last 12 months, ALDI has been under major transformations and has changed the direction. ALDI’s main goal was to provide their employees and suppliers with great insight knowledge about the entirely new concept and to prepare them for the launch of the new marketing campaign 3rd. of May. During the conferences, it was important for ALDI to focus on the core of the brand value including sustainability, freshness, convenience and forward-thinking – all in line with the new visual expression of ALDI. With 8 different events at 4 different locations, we teamed up with ALDI to fulfill their needs when nearly 3,000 guests had to be informed of the new multi sensory concept, entertained and provided with lunch or dinner. The task was divided into two types of events: ## 1. 6 employee conferences located in 3 locations (Ringsted, Odense, and Aars) 1. 2500 guests invited. 2. Pickup from 182 ALDI locations 3. 3 slider pr. person – a total of 7500 sliders in 9 variants all of them with Danish products from ALDI. 4. As a part of ALDI’s new bake-off, 2500 croissants were made in the shops and distributed to the locations. 5. Branding aimed at employees with relevant communication was tailored to the 3 locations. 6. Development of a new website for registration to engage in further dialogue with employees before and after the event. ## 2. Supplier event 1. 500 main suppliers invited 2. We built and created an 120 m2 ALDI showcase concept store. The idea behind was to include the exact same elements as the new stores contain, and thereby give the suppliers a visual experience that spoke to all senses. 3. Set up of all elements and completed the conference 4. Development of a new website for registration to engage in further dialogue with suppliers before and after the event. See the 3D intro we made for the event: If you want to see our some of work with ELGIGANTEN, [you can click here](https://www.create-kbh.dk/portfolio/elgigant-summerparty-2018/) **Portfolio Categories:** Branding, Design, Event, Social, Strategy --- ### [YOU RUN Copenhagen](https://www.create-kbh.dk/portfolio/you-run-copenhagen/) **Published:** marts 2, 2020 **Author:** Morten Engmark **Excerpt:** YOU RUN is the biggest charity run event in Denmark, where you as an individual, team or company start an online fundraiser for one of the participating charities. In the last 2 years, Create has helped with a wide range of assignments including management coaching, business development, Social Media Marketing and event management. We also assisted with influencer marketing and blogs. **Portfolio Categories:** Branding, Event, Social, Strategy --- ### [UrbanGym](https://www.create-kbh.dk/portfolio/urbangym/) **Published:** marts 2, 2020 **Author:** Morten Engmark **Excerpt:** Nationwide launch of URBAN GYM. Create-Kbh made the concept development and execution of 5 concurrent events in connection with the launch of the URBAN GYM chain. We moved URBAN GYM into the urban environment and allowed the audience to try fitness equipment and see visual concept. The concept was adapted to provide the most PR coverage on launch day. **Portfolio Categories:** Event --- ### [MENY Staff Conference](https://www.create-kbh.dk/portfolio/meny-staff-conference/) **Published:** januar 3, 2023 **Author:** Morten Engmark **Excerpt:** We had full responsibility for the execution of 10 conferences for MENY, with almost 5500 employees from 111 stores over 5 days. We conducted extensive research and planning, created a stage design and handled catering, as well as finding the right venues and providing the best facilities. We worked closely with the communications agency Friday and MENY's leaders to ensure the best possible performance, and made sure to take into account all the participants' needs and wishes. The conference series was held with a minimum of waste material, and all food waste was distributed to local voluntary organisations Read much more below the pictures **Content:** In March 2022, we held 10 conferences over 5 days for MENY to roll out their new overall strategy. We had the overall responsibility for the execution in close collaboration with the communications agency Friday. In total, almost 5500 employees from 111 stores were invited. We held 2 conferences per day in Ringsted, Copenhagen, Fredericia, Silkeborg, and Aalborg. We had full responsibility for the execution of the conference, including branding, stage design, catering, and venues. We ensured that all details were handled in the best possible way, so that all participants could enjoy a professional and smooth execution. In preparation for the conferences, we conducted extensive research and planning. We planned the different sessions, and ensured that all details were handled in the best possible way. We also created a beautiful and tasteful stage design that reflected MENY’s brand and strategy. We were also responsible for catering. We ensured that delicious and nourishing food was served to all participants. We had a wide selection of food that was tailored to their tastes and preferences. We also made sure to get the right ingredients and the best products that could ensure the best food experience for all participants. We were also responsible for finding the right venue for the conference. We selected venues that were suitable for hosting conferences and that were easily accessible to all participants. We also made sure to provide the best possible facilities such as WiFi, sound, and lighting equipment, so that all participants could enjoy a pleasant and professional experience. Overall, we had a great responsibility to ensure a successful execution of the conference. We have placed great emphasis on ensuring that all details were handled in the best possible way, and we have worked closely with the communications agency Friday and MENY’s leaders to ensure the best possible performance. We have also taken into account all the participants’ needs and wishes, so that they could get the best possible conference experience. The conference series was held with a focus on recycle and a minimum of waste material which is one of our finest tasks as an agency. if you like this post, check what we did for [Elgiganten](https://www.create-kbh.dk/portfolio/elgiganten-25-years-anniversary-2021/) **Portfolio Categories:** Branding, Design, Event --- ### [International influencer network](https://www.create-kbh.dk/portfolio/international-influencer-network/) **Published:** marts 2, 2020 **Author:** Morten Engmark **Excerpt:** Through the years, Create has established a professional network of influencer around Europe and we believe in meaningful relations between influencer, brands and consumers. Our influencer raise brand awareness and attention to the lifestyle within the right target group. We are experienced in navigating and handling the complex universe of influencers and select carefully the influencer we have in our network. We value that our network are trustworthy with engaged followers and our influencer provide information and products that are tailored specifically to the audience of the brand. Our influencer network are interested ind fashion, travel, lifestyle, shopping and blogging. We are working with a network with people in the age from 18-50 years old which have from 4.000 - 200.000 followers. **Content:** If you need inspiration or access to our network of influencers, please contact us [here](mailto:me@cr8.dk) **Portfolio Categories:** Blog post, Branding, Social --- ### [Hornbak&Co.](https://www.create-kbh.dk/portfolio/hornbakco/) **Published:** marts 2, 2020 **Author:** Morten Engmark **Excerpt:** Create have assisted Hornbak&Co with PR, marketing, web, direct mail, social media and business development since 2015. A slow but consistent transformation of the company from furniture agent to brand. **Portfolio Categories:** Social, Strategy --- ### [Fit&Sund](https://www.create-kbh.dk/portfolio/fitsund/) **Published:** marts 2, 2020 **Author:** Morten Engmark **Excerpt:** Fit&Sund needed a one point of contact solution in a transition period. We supplied them with web maintenance of their webpages, social media staff training, production of code of conduct and overall management of 18 social media channels. **Portfolio Categories:** Social, Web --- ### [dbramante1928 Blog](https://www.create-kbh.dk/portfolio/dbramante1928-blog/) **Published:** marts 2, 2020 **Author:** Morten Engmark **Excerpt:** As a part of the global marketing and content marketing strategy, we created the blog universe for dbramante1928. The aim was a clear distinction from the normal website, to ensure that the guests could focus on content from our many bloggers. **Portfolio Categories:** Social --- ### [dbramante1928](https://www.create-kbh.dk/portfolio/dbramante1928/) **Published:** marts 2, 2020 **Author:** Morten Engmark **Excerpt:** "We worked with Create to build our global marketing strategy and action plans, as well as lead the operational execution hereof. We continue to be connected with dbramante1928, through development of new CSR initiatives, product launches, campaigns as well as daily operation of social media platforms and website. Create has been a pivotal part of dbramante1928’s growth over the past year, through their aid within marketing, branding and communications. We’ve happily prolonged our contract with the agency in 2013, and continue to be pleased with their work." – Dennis Dress, CEO @ dbramante1928 **Portfolio Categories:** Social, Strategy, Web --- ### [CPHGARDEN](https://www.create-kbh.dk/portfolio/cphgarden/) **Published:** marts 2, 2020 **Author:** Morten Engmark **Excerpt:** Co-development of a new festival category. In close cooporation with the Danish Royal Horticulturel Society, CREATE-KBH has developed, planned and conducted the biggest Danish garden exhibition show. More than 19.000 guests visited the festival during the 5 days. The event will return June 20.-23. 2019 **Portfolio Categories:** Design, Event, Strategy --- ### [Boxer](https://www.create-kbh.dk/portfolio/boxer/) **Published:** marts 2, 2020 **Author:** Morten Engmark **Excerpt:** Since 2014, we have helped BoxerTv with a wide range of internal and external events. The primary activities have been experienced based events, sparring and concept development for larger marketing activities. **Portfolio Categories:** Branding, Event --- ### [Beep Tradeshow](https://www.create-kbh.dk/portfolio/beep-tradeshow/) **Published:** marts 2, 2020 **Author:** Morten Engmark **Excerpt:** BEEP Digital Tradeshow 2012 and 2013: An Unforgettable Experience for Tech Enthusiasts Multi-Day Show Filled with Latest in Consumer Electronics and Gadgets 16,000 Guests Attend Record-Breaking Tradeshow Exciting Events, Activities, and Educational Seminars Held Highlight of the Show: BEEP Awards Ceremony Honoring Best Products and Services of the Year **Content:** When it comes to tradeshows, BEEP Digital Tradeshow 2012 and again in 2013 is a definite standout. Taking place over multiple days, the show offered something for everyone, covering more than 10,000 square meters of space, filled with the latest in consumer electronics and gadgets. With 16,000 guests in attendance, many exhibitors achieved record–breaking sales and leads. The show was developed in close collaboration with key partners, such as Danish TV2, who was responsible for creating the[ commercials](https://www.youtube.com/watch?v=-rCCtpP2utU) and other marketing materials for the[ event](https://nyheder.tv2.dk/tech/2012-10-19-orker-paa-segways-og-babyer-med-ipads). This was no ordinary tradeshow, as visitors were treated to a series of activities and experiences. They were able to try out the latest products, meet their favorite influencers and industry experts, and engage in interactive experiences with the latest technologies. The show also featured several exciting events and activities, such as a gaming competition, a special screening of the latest films, and a fashion show. There were also several educational seminars and workshops, providing visitors with valuable advice and insights. One of the highlights of the show was the “BEEP Awards” ceremony, which was held to honor the best products and services of the year. Awards were presented in a variety of categories, from the best product design to the most innovative technology. Overall, the BEEP Digital Tradeshow 2011 was a huge success, providing attendees with an unforgettable experience. Not only did they get to see the latest products and services, but they also had a chance to meet and interact with their favorite influencers and industry experts. The show was carefully planned and organized, and the efforts of the organizers paid off, as it was a memorable event for all involved. It gave the attendees a glimpse of the future of technology and what new and exciting products and services are available. For those looking to attend a tradeshow with a focus on the latest in consumer electronics and gadgets, the BEEP Digital Tradeshow 2011 and 2013 was a must–see. With its exciting events and activities, educational seminars, and awards ceremony, it is an event that will be remembered for years to come. List of exhibitors : Acer, Activision, ASUS Nordic AB, Audio Media A/S, Better Place, BoxerTV, Callme, Cisco Copenhagen Ebike Center, [Copenhagen Segway](https://segwaytourscopenhagen.com/), Creative Labs Damvig Develop (Fremtidens Gadgets), Dansk FIFA Liga, [dbramante1928](http://www.dbramante1928.com) Dell, Diims.dk, Dynaudio, Electronic Arts EA, Emporia, eSport Danmark Exotic Audio, Fortland.dk, Garmin, Hetland Nordic, Hi-Fi Klubben hippih, HP, HTC, Huawei, Interceptor, JVC, Kingston, KT Radio, Lenovo Logitech, Lydbutikken, Lyd & Billede, Microsoft Danmark National Innovation Center & Idea House Esbjerg (Fremtidens Gadgets) Nokia, Phillips, Photocare, Pioneer, Playground, PlayStation, Radioactiv, Rckongen RoomAV, Samsung, Scanomat, Sharp, Sony, SteelSeries, Tura Scandinavia AB Ubisoft, UGX.dk, [Viasat](http://www.Viasat.dk), Videodoktor, Witt, Wupti, Xbox If you like large scale events, festivals and conferences, take a look at our case for [HAVESELSKABET here](https://www.create-kbh.dk/portfolio/cphgarden/) **Portfolio Categories:** Event --- ### [Addco](https://www.create-kbh.dk/portfolio/addco/) **Published:** marts 2, 2020 **Author:** Morten Engmark **Excerpt:** Create is assisting Addco by handling all tasks within marketing fx. developing newsletters, blog posts and making sure the website is updated at all times. **Portfolio Categories:** Adv, Social, Web --- ### [Event Planning for Oluf Bronnum 150-Year Anniversary](https://www.create-kbh.dk/portfolio/event-planning-for-oluf-bronnum-150-year-anniversary/) **Published:** januar 26, 2025 **Author:** Morten Engmark **Content:** ### Event Planning for Oluf Bronnum 150-Year Anniversary **Background** Oluf Bronnum & Co., one of Denmark’s oldest and most respected suppliers of professional kitchen equipment, celebrated their 150-year anniversary with a grand event. This milestone marked a celebration of the company’s rich history, innovation, and dedication to craftsmanship over generations. The scale and importance of the anniversary required an experienced event partner to handle planning, logistics, and guest experience. Create-KBH was chosen as the partner to ensure a celebration that honored Oluf Bronnum’s legacy and reputation. **The Assignment** Create-KBH was responsible for the entire process surrounding the anniversary event, from initial planning to execution and follow-up. Our role included: - **Coordination before, during, and after the event:** We managed every detail to ensure a seamless execution. - **Permissions and logistics:** Securing the necessary permits from authorities and effective logistical planning for the event. - **Guest management:** Administration of invitations, registration, and welcoming 1,000 attendees. - **Collaboration with suppliers:** Close dialogue and coordination with catering and beverage suppliers to deliver a world-class gastronomic experience. - **Strategic advisory:** Consulting Oluf Bronnum’s leadership on strategy, content, and communication to maximize visibility and engagement around the event. **Planning and Preparation** Planning began several months ahead of the anniversary, during which we worked with Oluf Bronnum to establish the vision for the event. The ambition was to create an experience that combined the company’s historical roots with modern innovation and future perspectives. Key elements of the preparation included: - **Concept development:** We helped define a theme for the anniversary that reflected the company’s journey and success. The theme was integrated into everything from decorations and catering to the overall event design. - **Venue and setup:** We assisted in selecting the ideal venue and ensuring the space was utilized optimally. This included setting up stages, lounge areas, and exhibitions. - **Communication strategy:** In collaboration with Oluf Bronnum’s marketing team, we developed a plan to inform and engage customers, partners, and employees about the event. **Event Execution** On the day of the event, Create-KBH coordinated and executed the celebration from start to finish. - **Guest registration:** We implemented a professional and efficient check-in process to ensure all 1,000 guests were welcomed without delays. - **Program execution:** With a varied program that included speeches, performances, and networking, we ensured everything ran smoothly and on schedule. - **Collaboration with suppliers:** We monitored all catering and beverage services to ensure guests enjoyed an exceptional gastronomic experience. - **Guest experience:** From welcome drinks to parting gifts, we ensured every guest felt pampered and appreciated. **Results** The anniversary was a great success and received praise from both guests and Oluf Bronnum’s leadership. - **Guest satisfaction:** Feedback from attendees highlighted the high quality of the event and its professional execution. - **Brand reinforcement:** The event strengthened Oluf Bronnum’s position as a respected and innovative industry leader. - **Networking opportunities:** The celebration provided a platform for customers and partners to build relationships and create new connections. **Collaboration with Oluf Brønnum** Throughout the process, we worked closely with Oluf Bronnum’s leadership and team. This close dialogue ensured the event was tailored to their wishes and needs. **Conclusion** The Event Planning for Oluf Bronnum 150-Year Anniversary was a unique opportunity for Create-KBH to demonstrate our expertise in event planning and execution. The event not only celebrated an impressive milestone but also served as a platform for future growth and relationship building for Oluf Bronnum. We are proud to have contributed to this significant day and look forward to working with other companies to create memorable and impactful events. Like this case, then take a look at our work for [MENY](https://www.create-kbh.dk/portfolio/meny-staff-conference/) and see more about Bronnum [here](https://www.bronnum.dk/) **Portfolio Categories:** Event, Strategy --- ### [Elgiganten Cup](https://www.create-kbh.dk/portfolio/elgiganten-cup/) **Published:** maj 27, 2024 **Author:** Morten Engmark **Excerpt:** For the second year in a row, CREATE Kbh ensured in 2024 that Elgiganten Cup was planned and executed smoothly and professionally, from the registration process to the award ceremony. Read more below the picture ... **Content:** ![Gigantcup Elgiganten](https://www.create-kbh.dk/wp-content/uploads/2024/05/Alle-billeder-Elgiganten-108-scaled.jpg "Gigantcup Elgiganten | Create KBH") ## Elgiganten Cup – Create Kbh A successful corporate football tournament with more than 1,000 participants across two different venues in Denmark on the same day. For the second year in a row, CREATE Kbh ensured in 2024 that the event was planned and executed smoothly and professionally, from the registration process to the award ceremony. *“I’m incredibly impressed with the organization and execution of this soccer tournament across two venues. It’s clear that a lot of thought and effort went into planning and coordinating this event, and it’s paying off in a big way. The venues are well-chosen, the matches are running smoothly, and our employees are excited. CREATE-KBH made such a fantastic tournament for us.” Peder Stedal, Managing Director, Elgiganten.* Elgiganten celebrates its employees every year with a football tournament at two different venues in the country, giving everyone the opportunity to participate. With a focus on both sport and friendship, the tournament was held during Pentecost 2024 at the super league clubs Vejle Boldklub in VB Parken and Lyngby Boldklub at Lyngby Stadium. ## **About the Tournament** Elgiganten Cup is an annual corporate football tournament that brings together employees from all over the country for a day of sports, team building, and good food. This year, over 45 corporate teams participated, supported by cheering colleagues and an enthusiastic speaker. All participants received a custom made team jersey, and both teams and spectators were captured by a professional photographer in front of the photo wall, adding to the entertainment and sense of community. ## **Venues and Facilities** VB Parken: CREATE KBH chose VB Parken for its excellent facilities, providing a perfect setting for the tournament in the West. With well-maintained fields and new facilities with a rooftop terrace overlooking the pitches, both players and spectators enjoyed a first-class experience in Vejle. Lyngby Stadium: The event in the East was held at Lyngby Stadium, where the local atmosphere and super league feeling made the matches particularly special. A large tent served as the bar and dining area, combined with an outdoor area featuring lounge furniture, ice cream, and coffee carts. ## **Professional Planning and Execution** CREATE KBH managed all aspects of the event with great care. From registration to the award ceremony, CREATE ensured a flawless experience for all participants. Logistics, schedules, branding, custom made team jerseys, catering with a grill menu, bar, DJ, speaker, and communication were all professionally handled in collaboration with the football clubs. The Elgiganten Cup 2024 was not only a sporting triumph but also a demonstration of CREATE KBH’s ability to deliver a well-organized and engaging event. We look forward to repeating the success and creating more memorable moments years to come. ## **Want more?** Can’t get enough of out events?? Then see the event site we made for [Elgiganten Cup here](https://gigantcup.dk/) or some of the other events we have done for Elgiganten, [click here](https://www.create-kbh.dk/portfolio/elgiganten-25-years-anniversary-2021/) **Portfolio Categories:** Branding, Design, Event, Photo, Social --- ### [Elgiganten 25 years anniversary 2021](https://www.create-kbh.dk/portfolio/elgiganten-25-years-anniversary-2021/) **Published:** oktober 15, 2021 **Author:** Morten Engmark **Excerpt:** Elgiganten 25 years anniversary 2021 was a celebration of the journey from 90's to 2021. The event included 3 different versions catering to changing regulations, 2500 staff members, transportation, a TV commercial, website, venue, and stage design, custom light settings, LED wristbands, food and drinks, entertainment, and music acts. All safety was in place and the celebrations were a success. Read the entire case below the pictures and video. Do you want a spectacular event for your next company party, don't hesitate to contact me@cr8.dk **Content:** Elgiganten 25 years anniversary 2021 Once again, we had the pleasure of planning, coordinating and facilitated out the entire event for Elgiganten. In a time of Covid19 the planning of large-scale events has been quite challenging, and 4 completely different versions of the event(s) was planned to cater the ever-changing regulations and situations. From 3 events spread out in Denmark, to 2 events in Aarhus and Copenhagen, and to one event in Copenhagen, all events with all planning done to ensure that budget was kept, and all safety was in place. All preplanning done within 6 weeks. Pre event: All 2500 staff members got an invitation to join the party and could sign up on a website. After signup we kept the dialog with the guest on SMS and email to update them on relevant news Transportation: The no of Elgigant stores is now 40 and that means a lot of coordination when you need to pick and deliver that many guests and making sure that the process is smooth. All busses included water and food for the journey to the venue, and water to the way back. All guests could pick their start location on a list to make the transport as short as possible from their home. The 25-anniversary theme was the journey from 90′ to 2021, and we needed a lot of different elements to get there. A tv commercial was made to celebrate the anniversary, using hero products in gold frames as the key element, and we tapped into that element in the design phase of both website, venue, and stage design We reused the website structure from the last event, but did a brush up on graphic to match the overall theme of the event We asked all staff to upload their profile pictures during the signup process and used them to showcase the true heroes at Elgiganten in gold frames. The pictures were added to a custom coded animation, pulling random pictures to 2 x 3 different 70′ screens in the entrance area, and the 3 combined screens was profiled with one large gold frame. The venue design was decorated with a variety of different mirror balls along with custom light settings. The 10 x 8 M stage was encapsuled in a LED screen frame, and to large side projectors. We produced custom branded graphic content for the entire event including the different music acts. All guest received a ticket to 2 drinks upon arrival and a LED wristband that we could fully control both colors and different groups of people. We divided the guest into 5 different groups depending on their seniority in Elgiganten. That way we could celebrate the different groups of guests very clearly when turning on their wristbands. The food was specially selected to cater all including vegetarian and gluten allergic, and all food was served Covid friendly to ensure safety on critical parts of the party. The bar was open for the entire evening, serving a wide range of 90’ inspired drinks and normal beer, cider and wine. We had a waterbar to make sure that bottled water was easy to access for all guest during the event. For a party this size, we need entertainment, and we had the pleasure of [Melvin Kakooza](https://melvinkakooza.dk/) as our host. On the music side it was a mix of new and old to get the 90’ vibe. [DR ALBAN](https://www.dralban.net/), [BARCODE BROTHERS](https://www.facebook.com/barcodebrothers/), CUT ‘N’ ‘MOVE, [LORD SIVA](https://www.facebook.com/lordsivaofficial), [CHEFF Records](https://www.facebook.com/cheffrecords), [INFERNAL](https://www.facebook.com/infernalworld) and to tie all the nots during the night we had the fantastic [DJ NOIZE](https://www.facebook.com/DjNoize-139192552818566) as host DJ. We are happy with the result of the evening and looking forward to more big events in the future If you like this event, take a look at our [ALDI case..it’s quite crazy](https://www.create-kbh.dk/portfolio/aldi-events/ "ALDI – Employee & Supplier Conference events") **Portfolio Categories:** Branding, Event, Strategy, Web --- ## Tags ### [Insights](https://www.create-kbh.dk/tag/insights/) --- ## Portfolio Categories ### [Web](https://www.create-kbh.dk/portfolio_cat/web/) **Description:** This is a custom category page for Web. --- ### [Adv](https://www.create-kbh.dk/portfolio_cat/adv/) **Description:** This is a custom category page for Adv. --- ### [Branding](https://www.create-kbh.dk/portfolio_cat/branding/) **Description:** This is a custom category page for Branding. --- ### [Design](https://www.create-kbh.dk/portfolio_cat/design/) **Description:** This is a custom category page for Design. --- ### [Photo](https://www.create-kbh.dk/portfolio_cat/photo/) **Description:** This is a custom category page for Photo. --- ### [Blog post](https://www.create-kbh.dk/portfolio_cat/blog-post/) --- ### [Event](https://www.create-kbh.dk/portfolio_cat/event/) --- ### [Social](https://www.create-kbh.dk/portfolio_cat/social/) --- ### [Strategy](https://www.create-kbh.dk/portfolio_cat/strategy/) ---